Being your own boss has its perks. But it also comes with a level of pressure to get the job done, and wear every single hat while doing so. Secretary, IT specialists, events planner, appointment planner, follow-up master, and revenue generator… the list goes on. I remember leaving the corporate world, and it was scary. … Continue reading “3 Mistakes to Avoid as an Entrepreneur”
Is there a difference between effective selling and sleazy selling? Hell yeah!! Have you ever attended a learning workshop where you thought you were going to learn one thing and it turned out you were getting a sales pitch on a product you don’t understand? Even worse, it’s being offered at a price that makes … Continue reading “Marketing and Sales – They need to work together”
Yes, this is a loaded question. It can also be interpreted in several different ways. There is, however, better ways to interpret trust than others. Based on the relationships with my clients and experience running SmartCat Marketing, here is my interpretation. Trust should mean working with someone who has your best interest at heart. When … Continue reading “What Does Trust Mean in Your Business? (Part 2)”
What is the nature of trust? By definition, to trust is when you rely on the actions of another person. You carry a belief that they will behave honestly and sincerely. It’s easy for us to put trust into family or friends, because we have existing and strong ties with them. But when it comes … Continue reading “How Does Trust Affect You?”
It’s safe to say that not much happens unless we have a customer. They make up the foundation of what we create, how we present it, how we market, and how we interact with the world. Heck, our customer even dictates if what we’re offering even fits into the world we’re interacting with. As businesses, … Continue reading “The Importance of Your Customer”
You and I both know how important your online presence is. There’s your website, your social media, and online group discussions. What’s your strategy for making that happen? Allow me to propose a change of perspective… what if you viewed your online efforts as a party? An actual party. One that takes planning, preparation, and … Continue reading “How to Plan Your Content like a Big Party Online”
There are red flags to look for when questioning your current brand. If you are constantly making excuses for why your website is visually outdated and if your social doesn’t match the messaging and visuals of other media, you most likely need a refresh.
If you are in the people business you have probably encountered people who love to tell you they are the best at what they do. Maybe they are. Where were you when this happened? Was it during a sales call to you? Maybe it was at a networking function. Either way, you probably asked yourself … Continue reading “Are you really amazing?”