Be Found.
Be Heard.
Be The Solution.

Align Your Solution Story with Your Ideal Customer

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How effective is your marketing and sales strategy?

It's time for you to be found and heard. Position your business as the solution.

If you're a small business looking for help in marketing yourself online you've come to the right place. I'll help you sort through all the noise, map out a plan of action, get clear on what your clients want to hear, and polish up your online spaces.

If you are not sure how you're doing with your marketing and selling strategy, I invite you to take my QUIZ.


Aligning your marketing's solution story with your client’s concerns and desires by creating a holistic approach that will surely delight.

There’s a difference between marketing and sales. Marketing’s purpose is to create awareness about your business – positioning your solution in the marketplace so people know you exist. Sales is the art of aligning your business solutions with the people who want and need it by building relationships and solving problems.


I help you become more client centric and be recognized as the right choice by aligning the two and ditching the pitch. By articulating your value beyond features and benefits, your clients will be eager and excited to work with you.

How you can work with me


An online 10 week program for service-based businesses, coaches, consultants and creatives who have little sales or marketing experience looking to learn how to generate paying customers. This program helps you attract your ideal client, win them over without using sleazy tactics.
We will DITCH THE PITCH! And create Your Solution Story. This program includes two 1:1 sessions with me.
This is NOT for everyone. You must be in business minimum one year to apply.


Are you a small organization looking for marketing training? I cover topics such as websites, social media planning, effective networking, and ways to attract ideal clients.
We all strive for that ideal client. The one that is fun to work with, works with you and pays you.
How you communicate in all your business spaces can make a huge difference in who you attract, your work hours and your bank account. I'll help you get there by showing you what clear messaging looks like that engages your ideal client and puts money in your pocket.


I'll help you simplify the complicated. Let's take a deep dive into the bones of your business and uncover your value beyond features and benefits so that you can attract your ideal client(s).
We will focus on what needs to get done and map out a plan of action you can implement now. Let's reduce the level of time and effort, in figuring out your marketing and selling, and make it more effective so you can reach your milestones sooner.

Meet Nicole

I help my clients market their value by focusing on their genius zone. I will help you attract your ideal client by creating effective content that is clear in its message so that it makes a meaningful connection with your ideal audience.


“Let’s not drive traffic to your “empty” store”.

Nicole Gallant SmartCat Marketing Halifax Nova Scotia

The Scratching Post

You'll find proven tips from real-life stories on a variety of topics in marketing, sales and networking. All inspired by people like you - the folks I work and engage with everyday.

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