Let’s make sure your audience recognizes your true brilliance.
Every. Single. Time.

Create captivating brand stories that reflect your expertise and strategies that make attracting the right clients feel effortless.

Optimize Your Marketing

Attract Quality Clients

Increase Sales

Nicole Gallant standing with a navy book in hand dressed in a white shirt and her signature indigo blue blazer.

Let’s make sure your audience recognizes your true brilliance:
Every. Single. Time.

 

 Create captivating brand stories that reflect your expertise and strategies that make attracting the right clients feel effortless.

 

You’re Great at What You Do, So Why Aren’t the Right Clients Finding You?

Does this sound familiar?

  • You pour your heart into your work, but building a recognizable brand and strong online presence still feels like a full-time job (without the full-time results).
  • You wonder why visitors land on your website… and then leave without reaching out.
  • You’re stuck on discovery calls that go nowhere, second-guessing what you said or didn’t say.
  • You send proposals but hear nothing but crickets.
  • You even find yourself offering discounts just to get a "yes", even though you know you’re worth more.

If you’re nodding along, it’s not because you’re not good at what you do.
It’s because your marketing and sales strategy aren't showing off your brilliance the way they should.

Now imagine this instead: Having a seasoned marketing and sales professional in your corner who can spot the gaps you're too close to see, and help you turn your “I hope this works” marketing into messaging that clients can’t wait to say yes to.

 

At SmartCat, we use effective marketing and sales strategies so you can stop worrying about where your next clients will come from. Forget the hard sell - we'll show you how to tell your story and attract customers naturally.

We've Helped 10,000+ Small Businesses Over the Last 20 Years

Since opening SmartCat Marketing we have:

Launched Over 200 Websites

Built Over 100 Sales Funnels

Hosted 160+ Networking Events

Created 50+ Logos

Let's Get Your Marketing Working

Nicole Gallant, Marketing and Sales Strategist, and StoryBrand Certified

Often, my clients come to me after wasting money and hours trying to attract quality clients only to be disappointed by the results.

Some people assume that I am a self-taught online marketing consultant. In truth, I'm a professionally trained sales and marketing pro with over 20 years of industry expertise.  I've heard endless stories of small business owners at their wit's end stuck in a Groundhog Day loop with their marketing.  In many cases, there wasn’t a clear strategy in place. It’s a tough spot to be in because, as small business owners, we don’t have time or resources to waste.

Let's optimize your marketing and fine-tune your sales process - it's what we do best!

Helping You Attract & Sell With Story-Based Marketing

Clear equals results (1)

Authentic Connection

Draw them in right from the start on your website, your emails, and social media. Set the stage for deeper connections.

A black mug with Be The guide written on the front

Increase Sales & Loyalty

By weaving your message into a captivating story your marketing will produce higher conversion rates, increased revenue, and greater profitability over time.

Clear equals results

Clear Offers That Sell

When your offers are clear and relatable you'll see the impact in your bottom line, no doubt about it. It's your competitive edge!

Experience Our Client Success Stories:

Smart Marketing & Strategy That Moves Your Business Forward

Marketing

Capture your ideal clients using proven techniques easily.

Messaging

Know what to say that delights potential clients.

Strategy

Get a plan that will work for YOUR business.

Coaching & Accountability

Feel confident you're doing it right.

Tailored Services to Build & Grow Your Business

Are you ready to consistently get more clients?

It's simple:

1. Book Your Call

Book a call where we’ll spend an hour diving into your current situation. We'll identify gaps and talk about opportunities.

2. Clarify Your Message

Together we’ll get your marketing message right and develop a marketing and sales strategy to attract and sell to your ideal clients that are practical and tactical.

3. Get Results

Gain a competitive edge. You’ll implement your new attraction plan and get results.

The Scratching Post

Proven tips from real-life stories about marketing, sales and networking.

How strategic market positioning increases lead conversion

By Nicole Gallant | March 4, 2025

The Real Reason Your Marketing Isn’t Working You post consistently, tweak your offers, and even invest in ads, but the leads trickle in, and conversions remain frustratingly low. Sound familiar? The truth is, that most marketing efforts fail not because of poor execution but because of poor strategic market positioning. If your messaging doesn’t immediately…

Read More

6 Must-haves for a winning marketing plan and strategy

By Nicole Gallant | August 7, 2024

As a service-based business, there are several must-haves to include in a marketing plan to ensure success. But first, you need a strategy. A basic Google search asking for the difference between a strategy and a plan gave me this: The marketing strategy is your approach to achieving your competitive advantage — the marketing plan…

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How to niche like a pro without the confusion!

By Nicole Gallant | February 24, 2024

In the world of business, everyone seems to be talking about finding and marketing to your niche. If you’re feeling overwhelmed by the prospect of navigating the intricacies of niche marketing, you’re not alone. But what does that really mean? You might have heard that it’s about picking a specific group of people to sell…

Read More