Meet Nicole Gallant, CEO

Lead Marketing Strategist

 Marketing Strategist Transforming Goals into Success 

Don’t let another website visitor click away from your site because they feel you don’t have what they are looking for.

As a dedicated marketing strategist at SmartCat Marketing, I understand the frustration of leaning into a strategy you've been told is the answer to increase client sales but it falls flat instead. You've invested in ads and other campaigns but had no results.

It often comes down to the words you're using.

Buyer behavior is my specialty

Landing your ideal clients is almost impossible if you use the wrong words. You waste too many hours trying to diagnose why you can't attract quality clients.

All my training comes from the top marketing and sales trainers in Canada. It's how I know what triggers people to buy stuff.

Throughout my 20+ career in sales and marketing in Atlantic Canada, I’ve guided over 10,000 business owners, just like you, to overcome client drought.

Since opening SmartCat Marketing, we have created 205 websites, built over 100 sales funnels, and created over 50 logos. Through this work, I’ve built solid partnerships with many of my clients - so much so that they have become my brand ambassadors. I have created a supportive business community having hosted over 160 networking events!! This includes the GRO group, initially designed to connect everyone during the pandemic. It continues to thrive today.

And – if that isn’t impressive enough, for the past three years I have been proud to train and guide a cohort, of high-level women entrepreneurs, to maintain continuous action as they build and grow their businesses in my VIP Client Strategy Membership program.

All that and I managed to squeeze in a certification with StoryBrand in February 2022.

Certified in StoryBrand to help you clarify your message

As a Guide, I use the StoryBrand Framework and my 20+ years of experience in sales and buyer behavior, to help you communicate what you need to and ditch all the extra stuff that overwhelms your potential clients.  

What we do here at SmartCat Marketing

At SmartCat, we simplify marketing with copywriting and sales strategies, so you can focus on your business. Learn to attract customers naturally!

My team and I build:

  • Effective websites that you can manage
  • Create effective marketing copy that converts visitors into clients
  • Email nurture sequences that speak to your ideal client
  • Lead magnets that align with your core offer
  • Sales funnels that are exempt from sleazy tactics
  • Strategic social media content plans that lead back to your expertise

 

Past Marketing & Sales Roles in Dartmouth, Nova Scotia, Canada

  • I was a Certified Media Consultant for Yellow Pages Group, in Dartmouth, Nova Scotia, for 10 years. I crushed my advertising sales goals on numerous occasions.
  • I was Google Certified 3x while employed at YP
  • I was a Business Development Client Manager at Telus Mobility on a 100% commission structure covering many areas of Nova Scotia. I know a thing or two about acquisition and selling.

Woman of Influence Nominee

"I believe in supporting women and helping them achieve success."

I am incredibly proud and honoured that I have been nominated 5 years in a row as a Woman of Influence by my amazing peers and wonderful clients. Woman of Influence Nominee 2018, 2019, 2020, 2021, 2022 and 2023*

Halifax Community Votes

2023 Recipient of Platinum in Digital Marketing