Meet Nicole Gallant, CEO
Lead Digital Marketing Strategist
Digital Marketing Strategist Turning Goals into Results
Don’t let another website visitor click away from your site because they feel you don’t have what they are looking for.
As the lead digital marketing strategist at SmartCat Marketing, I understand the frustration of following a strategy you've been told is the answer to increasing client sales, but it falls flat instead. You've invested in ads and other campaigns but have had no results.
It often comes down to the words you're using.
Buyer behavior is my specialty.
Landing your ideal clients is almost impossible if you use the wrong words. You waste too many hours trying to diagnose why you can't attract quality clients.
All my training comes from the top marketing and sales trainers in Canada. It's how I know what triggers people to buy stuff.
Throughout my 20+ career in sales and marketing in Canada, I’ve guided over 10,000 business owners, just like you, to connect their products and services to buyers - but not just any buyers - quality buyers.
Since opening SmartCat Marketing, we have created 205 websites, over 100 sales funnels, and over 50 logos. Through this work, I’ve built solid partnerships with many of my clients—so much so that they have become my brand ambassadors. I am also passionate about community, having hosted over 160 networking events!! This includes the GRO group, initially designed to connect everyone during the pandemic. It continues to thrive today.
And – if that isn’t impressive enough, for the past three years I have been proud to train and guide a cohort, of high-level women entrepreneurs, to maintain continuous action as they build and grow their businesses in my VIP Client Strategy Membership program.
Certified in StoryBrand to help you clarify your message
Since 2022, I’ve also added StoryBrand certification to my toolkit, further empowering my clients with story-based marketing that captivates and converts.
I'm licensed and trained to use the StoryBrand Framework. Combine that with my 20+ years of experience in sales and buyer behavior, and you've got what you need to communicate your brand story and how you help your clients and ditch all the extra stuff that overwhelms your potential clients.
What we do here at SmartCat Marketing
At SmartCat, we simplify marketing with copywriting and sales strategies, so you can focus on your business. Learn to attract customers naturally!
My team and I build:
- Effective websites that you can manage
- Create effective marketing copy that converts visitors into clients
- Optimize your content with SEO campaigns
- Email nurture sequences that speak to your ideal client
- Lead magnets that align with your core offer
- Sales funnels that are exempt from sleazy tactics
- Strategic social media content plans that lead back to your expertise
Past Marketing & Sales Roles in Dartmouth, Nova Scotia, Canada
- I was a Certified Media Consultant for Yellow Pages Group, in Dartmouth, Nova Scotia, for 10 years. I crushed my advertising sales goals on numerous occasions.
- I was Google Certified 3x while employed at YP
- I was a Business Development Client Manager at Telus Mobility on a 100% commission structure covering many areas of Nova Scotia. I know a thing or two about acquisition and selling.
Woman of Influence Nominee
"I believe in supporting women and helping them achieve success."
I am incredibly proud and honoured that I have been nominated 5 years in a row as a Woman of Influence by my amazing peers and wonderful clients. Woman of Influence Nominee 2018, 2019, 2020, 2021, 2022 and 2023*
Awards: Halifax Community Votes
2023 Recipient of Platinum in Digital Marketing
2024 Recipient of Platinum in Digital Marketing