In order to determine what you should be selling, you need to understand your customer. Yeah, I know. You’ve heard this a bunch of times. Ask yourself an honest question. Are people buying what you’re selling?
For people to buy your product, they need to be aware of it, have a positive impression of it, and believe they need or want it.
We also know people are online. If they Google your product or service, will you come up in the search results? This is the biggest one – and I’m starting with it. Even SmartCat doesn’t rank at the top of the search for “Marketing Halifax”. It takes time. With the right strategy, patience, and great content, Google will become your friend.
Can you be found on a social platform like Facebook, Twitter, or Instagram? Shoppers like to research as much as possible before making the commitment to buying from you or contacting you. They’ll look for photos, comments, reviews, and overall feel of your brand. How about directories, associations, and local marketplaces? Consumers visit these websites frequently.
Digital is our go-to, like social media and Google ads, but traditional advertising shouldn’t be snubbed. There’s a time for television, magazines, and trade shows too.
In the past, advertising consisted of key messages and every brand claimed its products were the best. Today, a brand is what consumers say about it. It’s what they say about you and your business when you’re not there.
Let’s ask the question again: Are people buying what you’re selling? If the answer is “not really” or “not as much as I would like”, then it’s important to go over what’s working and what isn’t.
Send out a survey to business-savvy folks in your network. A basic email with key questions will help you research yourself and why people aren’t finding you or craving your product or service.
Is it possible your message doesn’t speak to them emotionally, and maybe that’s why they don’t reach out? If I feel you’re going to help me solve a problem – hands down, no doubt – I will contact you and start a conversation to dig further, to find out if there’s a fit between you and I.
How do you connect emotionally? Through story. You see, promoting ourselves online is easy. Getting through all the noise is the challenge. Your story is how you connect with people. You can do this through the stories of your clients. Showing how you care and help others is often more important than propping up who you are.
When you conceive a great product or service, set the right price, place it appropriately in the marketplace, promote it consistently, and make a connection – the sky is the limit for your success.
Want to learn more? I can help you align your marketing to a sales process that will get people to buy the fabulous thing you want to world to know about. Click here to send me an email.