Are you really amazing? A question about self promotion.

Who are the experts?

If you are in the people business, you have probably encountered people who love to tell you they are the best at what they do. Maybe they are. How often does this happen? Was it during a sales call to you? Maybe it was at a networking function. On social media. Either way, you probably wondered if they really are as amazing as they say they are.

Deliver what you promise

To the business owners and consumers seeking out products and services, we may all look like the same horse at the starting gate before the race.

Which one do we bet one?
Which one is the fan favourite?

In my corporate advertising years, I had clients who gave themselves business names that began with “A One“; not because they were the best at what they did, but because they felt it would be advantageous to themselves if they appeared first alphabetically in listings. Others made sure they had “We are the best” in the small square ads they would insert in the local directory. They wanted to capture your attention to believe they are the best! What I want to bring to your attention is the fact that they were thinking of themselves, not you – the consumer. It was more about them and less about you. That was the mind set in advertising. What can we do to get people’s attention over the competitor?

Today, we as consumers, have access to information more than ever before. We ask more questions (hopefully) and look to read real testimonials (not the fake ones). Buying habits have changed. More and more, people are asking their friends “Who do you know”. Why? There is a trust issue out there from all these businesses who are claiming to be amazing and promising you things they really can’t deliver.

Consumers today don’t care if you are amazing. What they care about, and what they want to know is, are you able to help them solve a problem? Can you fill a need? Will it help them get to where they want to go? That is what they want to know.

Share your story.

Tell your customers how you can help them. Provide them with solutions. Be honest with them about your process. Don’t try and wow them with #alternativefacts. The truth will find its way to reveal itself. The tip here is that you need to listen to them first. You can only provide a solution if you know the true nature of the “ask”. If you are at a networking function, this is the time to listen. If we are talking about your website, then provide the solutions you offer. Don’t keep your “gifts” a secret.

“Remember the old school sales class of listing out your features and benefits? Today, we concentrate beyond the benefits and focus on the outcome. What will be the impact of working with you? This is the stage where your customer will decide if you can help them.”- Nicole Gallant

They will decide if you are amazing.

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Nicole Gallant

Nicole Gallant is the lead marketing strategist and long-time sales professional connecting buyers to sellers for 20+ years. Buyer behaviour is definitely her jam. She helps you generate sales with content rich websites, crystal clear offers and effective social media plans. The trick is knowing which words trigger curiosity and interest with your brand and which words to avoid. She coaches entrepreneurs how to #ditchthepitch and stop using ego-centric content. Learn more about me »

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