The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

How to niche like a pro without the confusion!

By Nicole Gallant / February 24, 2024

In the world of business, everyone seems to be talking about finding and marketing to your niche. If you’re feeling overwhelmed by the prospect of navigating the intricacies of niche marketing, you’re not alone. But what does that really mean? You might have heard that it’s about picking a specific group of people to sell…

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a female entrepreneur in front of her laptop having an immersive website experience

An Immersive Website Experience vs Hot Trends for Small Business in 2024

By Nicole Gallant / January 10, 2024

As we enter the world of marketing in 2024, creating a positive experience for your audience remains at the top of the list. Navigating all the marketing trends can feel overwhelming. Which one will work for your business, especially if you have limited resources? Great question. I’m going to lay out the practical side of…

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12 ways to market your business without social media

12 Ways to market your service-based business without using social media

By Nicole Gallant / November 20, 2023

There are many ways to market your service-based business without using social media. I am going to focus on 12 you can incorporate into your marketing strategy. First, we can all agree that marketing involves a combination of strategies to establish your brand, connect with your target audience, and showcase your expertise. As a sassy…

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The marketing debate: Should your marketing content be Desire Driven or Problem Driven?

By Nicole Gallant / October 14, 2023

Should you poke the bear in your marketing content In the realm of digital marketing, an ongoing debate keeps marketers on their toes: Should marketers create desire driven or problem driven marketing content? The answer isn’t as black and white as you might think. If you write content for marketing purposes you’ve probably sat on…

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Casting your business as the hero is a marketing misstep | SmartCat Marketing Blog

Why bragging and casting your business as the hero is a marketing misstep

By Nicole Gallant / August 28, 2023

Marketing your business as the hero might not be the superpower you think it is Bragging and positioning your business as the hero to your audience is a marketing misstep. Why? While positioning yourself as the valiant hero, for instance, with your chest puffed and proclaiming you’re the best may sound like it would be…

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Nicole Gallant facilitating marketing and sales for small business entrepreneurs

How a sales and marketing consultant helps grow your business

By Nicole Gallant / July 27, 2023

As a small business owner, you know you’re constantly seeking ways to boost your brand and take it to the next level. That’s where a sales and marketing consultant comes in, armed with a treasure trove of knowledge and experience. When it comes to growing your business, these consultants are the secret weapon you need…

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Mastering sales starts with being client centric

How to master pricing and pipelines for female entrepreneurs

By Nicole Gallant / July 5, 2023

Pricing & Pipelines are essential for business growth Pricing and pipelines are essential for business growth. As a female entrepreneur, who has the responsibility to grow the business, it’s fair to say that attracting quality clients consistently is on your mind and playing on an auto loop. And, understanding how to price your services effectively…

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Redefining niche in marketing and sales through a feminine lens

By Nicole Gallant / June 20, 2023

Your niche is not what you think. As a seasoned sales professional, I’ve always believed that I had a solid understanding of what a niche truly meant in the world of marketing and sales. But little did I know, my perspective would be challenged, reshaped, and enriched on this journey we call entrepreneurship. I invite…

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women who wear sneakers make up a part of my niche

Accelerate your success by identifying your niche

By Nicole Gallant / June 18, 2023

Female entrepreneurs, business coaches and service providers, we often find ourselves struggling to stand out in the crowded marketplace. Which is why I wanted to bring a few things to your attention in order to help you identify and articulate your ideal niche, so you can accelerate your success and reach your milestones sooner, rather…

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5 Insider sales secrets you might not know

By Nicole Gallant / May 18, 2023

Sales isn’t something you can master in an hour. Yet, so many entrepreneurs seek those insider sales secrets to help them skip ahead and make more money faster. Sure, you’ll find some great insights and helpful tips on Google and social media. Do they feel like insider secrets you’ve never heard before or does your…

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