The difference between a content writer and a copywriter and the impact on your sales
A content writer vs a copywriter – Do you know the difference? Unless you are in the marketing industry you may not realize there is a difference between a content writer and a copywriter. I’m going to dive in so you can make an educated decision next time you are looking for someone to help…
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6 Ways to Infuse Story into your Marketing Strategy
So, you’ve heard you need to sell using story. It sounds simple enough until it’s time to put pen to paper and you’re faced with that blank white space, waiting for your story to appear. Whether you’re new to using story to sell or have been doing it for years, everyone has writer’s block at…
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Want to find new clients? Stop perfecting your pitch
Your solution, in the eyes of your potential customer, should be relatable but it should NOT be a pitch. But wait, you may say, if I don’t pitch potential clients then how do I communicate my solution with them? Hang tight, I’ll get there, but let me tell you first why pitching is the pits.…
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3 Simple tips to clarify and sell your offer
It pains me to see businesses with great potential flailing because their message and story about what they do isn’t creating quite the awareness they think it is. They may have a great product or service but their marketing message is super vague or cryptic. Potential customers and clients who see it are more confused…
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How a sales and marketing consultant helps grow your business
We’ve all seen it. That great business that never really gets off the ground. Or maybe it gets a LITTLE off the ground but never really takes off. If you’re the owner of that business it can be terribly frustrating to know that you’ve got a great service or product but you’re stuck at the…
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How To Grab Attention Through Story
If you’ve been reading up on your marketing you will have heard the term Grab Attention Through Story. Some entrepreneurs have the ability to sell through storytelling – or “story selling.” It’s an effective strategy that is not used often enough, but, when it is used, many business owners make a critical error in…
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Cold calls: Are they in or out?
The cold call “Hello, is this the manager in charge of purchasing? Great, well, have I got a deal for you …” Ugh. Let me guess, when you think about sales, you immediately think about getting on the phone and calling people you don’t know and asking them to buy stuff, right? Well, yes. It…
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Are you reaching your business milestones?
When most people start a business, they also set business goals. After a period of time, it’s important to sit down and determine if you’re reaching those milestones to figure out if what you’re doing is working. So, what happens if that time comes and you discover you’re not hitting those milestones? This is where…
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5 Tips for networking effectively
Networking is one of the best things you can do to grow your business, but many people struggle with how to effectively get the word out about what they do at these events. It doesn’t need to be that way though; I’ve learned that networking can be effective (and, yes, even fun!) for all personality…
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5 things your clients want to know
Ever leave a (virtual) meeting and wonder why you have the strangest feeling that the person you were talking with isn’t as excited as you? They didn’t jump in to your offer right away because they needed to think about it? But they know, like and trust you. So what’s the problem? They had unanswered…
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