The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

Are people buying what you’re selling?

By Nicole Gallant / June 25, 2019

In order to determine what you should be selling, you need to understand your customer. Yeah, I know. You’ve heard this a bunch of times. Ask yourself an honest question. Are people buying what you’re selling? For people to buy your product, they need to be aware of it, have a positive impression of it,…

Read More

What is the value of a marketing and sales strategist?

By Nicole Gallant / March 9, 2019

If you’re running a business, you’re no stranger to some absolutely instrumental pieces to success: active sales and effective marketing. Every business requires these two important pieces be in play at all times. However, it’s very common for business owners to either confuse sales and marketing for each other, or assume they are basically the…

Read More

Working with the right business

By Nicole Gallant / December 19, 2018

As entrepreneurs and business owners we have a lot on our plate. Looking after day to day operations and managing staff take up most of the day. Your own clients take precedence and your focus is getting things done right for your customers. As a solo-preneur you’re wearing all the hats, or least trying to. You’re…

Read More
lady on laptop

How much does a website cost?

By Nicole Gallant / November 29, 2018

10/10 times this is the question I’m asked about websites. Often clients are looking for a single answer, but of course, answers can vary. In this post, we’ll identify the factors to consider that directly affect website costs. 1. Let’s put this into perspective. If you wanted to build a house, would you approach a contractor…

Read More

3 Mistakes to avoid as an entrepreneur

By Nicole Gallant / September 26, 2018

Being your own boss has its perks. But it also comes with a level of pressure to get the job done and wear every single hat while doing so. Secretary, IT specialists, events planner, appointment planner, follow-up master, and revenue generator …the list goes on. I remember leaving the corporate world, and it was scary.…

Read More
Person making a face after biting into a sour lemon

Marketing and sales – they need to align

By Nicole Gallant / August 7, 2018

Is there a difference between effective selling and sleazy selling? Heck yeah!! Have you ever attended a learning workshop where you thought you were going to learn one thing and it turned out you were getting a sales pitch on a product you don’t understand? Even worse, it’s being offered at a price that makes…

Read More
Wise owl perched on a snowy branch

What does trust mean in your business? (part 2)

By Nicole Gallant / December 11, 2017

Yes, this is a loaded question. It can also be interpreted in several different ways. However, there are better ways to interpret trust than others. Based on the relationships with my clients and experience running SmartCat Marketing, here is my interpretation. Trust should mean working with someone who has your best interest at heart. When…

Read More
A team of five fist bumping

Trust and how it affects your business

By Nicole Gallant / November 22, 2017

What is the nature of trust? By definition, to trust is when you rely on the actions of another person. You carry a belief that they will behave honestly and sincerely. It’s easy for us to put trust into family or friends, because we have existing and strong ties with them. But when it comes…

Read More
lady with shopping bags

The importance of identifying who your customer is

By Nicole Gallant / October 13, 2017

It’s safe to say that not much happens unless we have a customer. They make up the foundation of what we create, how we present it, how we market, and how we interact with the world. Heck, our customer even dictates if what we’re offering even fits into the world we’re interacting with. As businesses,…

Read More

How to drive traffic to your website and social media

By Nicole Gallant / September 19, 2017

Driving traffic to your online spaces is like planning a party You and I both know how important your online presence is. There’s your website, your social media, and online group discussions. What’s your strategy for making that happen? Allow me to propose a change of perspective. What if you viewed your online efforts as…

Read More