So, you’ve heard you need to sell using story. It sounds simple enough until it’s time to put pen to paper and you’re faced with that blank white space, waiting for your story to appear. Whether you’re new to using story to sell or have been doing it for years, everyone has writer’s block at … Continue reading “6 Ways to Infuse Story into your Marketing Strategy”

It kills me to see businesses with great potential flailing because no one seems to “get” what they’re doing. They may have a great product or service but their marketing is super vague or cryptic. Potential customers and clients who see it are puzzled about the offer and move on to the next option. If … Continue reading “3 simple things to clarify your offer”

Ever leave a (virtual) meeting and wonder why you have the strangest feeling that the person you were talking with isn’t as excited as you?  They didn’t jump in to your offer right away because they needed to think about it? But they know, like and trust you. So what’s the problem? They had unanswered … Continue reading “5 things your clients want to know”