The Scratching Post
Stories, insights and tips from real-life stories about marketing, sales and networking. Inspired by my experiences and people like you, whom I work and engage with everyday.
The best way to turn visitors into clients on your service-based website
Get your message right if you want your website to turn visitors into clients It is incredibly frustrating to own a website that doesn’t do the heavy lifting for you. As a female-led business, what you really want is a website that helps with conversion – attracting potential clients that navigate through your page and…
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What’s the best way to grow your service-based business as a female founder?
Networking tips for female founders who want quality connections As a female founder, networking is one way to grow your service-based business via the connections made. Naturally, this is so others know what we do. But what is the best way to network, so you get the most out of your time you put into…
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What is StoryBrand and how does it benefit your service-based business?
StoryBrand is a framework that helps you create clear brand messaging that resonates with your target audience Buyers and sellers are bombarded with information every single day. And it’s happening to such a degree that many will tune out some of it to avoid overwhelm. For them, brand messages become nothing more than noise. Have…
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How do you know your marketing message is working?
As female founders, it’s our job to communicate our brand and story in a way that is heard and truly understood by our target audience.
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Quality client research is your golden ticket to success
Don’t assume what your clients want It is common to see service-based businesses start working with clients before they’ve done any market or client research. The reason can be the thought that research is a big costly thing. It can be. It also can be the alternative. Quality client research comes from asking people, directly,…
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Creating offers and figuring out how to package them so they sell
Understanding basic buying psychology will help set the right price It’s time to get a little frank. I’ve been getting lots of questions about how to package offers. I’ve been hearing how exhausted everyone is trying to figure out this all out. Lead magnets, bite-sized offers, low level offers. It goes on and on. You’ve…
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Connection and consent are key in making your sales pitch heard
Beliefs and behaviours of consumers play an integral role in why people buy It is possible you may have already received that message in your email on in your LinkedIn direct message that is asking you to buy a product or invest in a service you are not familiar with. What did you do with…
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Getting to the heart of your target audience
The perfect Brand Story for your service-based business As a serviced-based business owner you understand the important of getting to the heart of your ideal audience. If you don’t, they won’t listen to you. Your solution, in the eyes of your potential customer, should be super enticing, relatable and not a pitch. I really wish…
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The difference between a content writer and a copywriter and the impact on your sales
A content writer vs a copywriter – Do you know the difference? WHY PEOPLE BUY: You need to give a reason for someone to buy something. If you are waiting for that person or business to simply buy your product or service “just cause”, you’ll be waiting a long time. Here’s a question? Are…
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6 Ways to Infuse Story into your Marketing Strategy
So, you’ve heard you need to sell using story. It sounds simple enough until it’s time to put pen to paper and you’re faced with that blank white space, waiting for your story to appear. Whether you’re new to using story to sell or have been doing it for years, everyone has writer’s block at…
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