The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

#1 advice website converting visitors to clients

The best way to turn visitors into clients on your service-based website

By Nicole Gallant / May 23, 2022

Get your message right if you want your website to turn visitors into clients It is incredibly frustrating to own a website that doesn’t do the heavy lifting for you. As a female-led business, what you really want is a website that helps with conversion –  attracting potential clients that navigate through your page and…

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What’s the best way to grow your service-based business as a female founder?

By Nicole Gallant / May 3, 2022

Networking tips for female founders who want quality connections As a female founder, networking is one way to grow your service-based business via the connections made. Naturally, this is so others know what we do. But what is the best way to network, so you get the most out of your time you put into…

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What is StoryBrand and how does it benefit your service-based business?

By Nicole Gallant / April 20, 2022

StoryBrand is a framework that helps you create clear brand messaging that resonates with your target audience Buyers and sellers are bombarded with information every single day. And it’s happening to such a degree that many will tune out some of it to avoid overwhelm. For them, brand messages become nothing more than noise. Have…

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How do you know your marketing message is working?

By Nicole Gallant / March 17, 2022

As female founders, it’s our job to communicate our brand and story in a way that is heard and truly understood by our target audience.

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SmartCat Marketing| The Right Marketing Message

Quality client research is your golden ticket to success

By Nicole Gallant / March 10, 2022

Don’t assume what your clients want It is common to see service-based businesses start working with clients before they’ve done any market or client research. The reason can be the thought that research is a big costly thing. It can be. It also can be the alternative. Quality client research comes from asking people, directly,…

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Crating Offeres | Nicole Gallant | SmartCat Marketing

Creating offers and figuring out how to package them so they sell

By Nicole Gallant / February 14, 2022

Understanding basic buying psychology will help set the right price It’s time to get a little frank. I’ve been getting lots of questions about how to package offers. I’ve been hearing how exhausted everyone is  trying to figure out this all out. Lead magnets, bite-sized offers, low level offers. It goes on and on. You’ve…

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Connection and consent are key in making your sales pitch heard

By Nicole Gallant / February 10, 2022

Beliefs and behaviours of consumers play an integral role in why people buy It is possible you may have already received that message in your email on in your LinkedIn direct message that is asking you to buy a product or invest in a service you are not familiar with. What did you do with…

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Happy Clients | SmartCat Marketing | Blog

Getting to the heart of your target audience

By Nicole Gallant / November 26, 2021

The perfect Brand Story for your service-based business As a serviced-based business owner you understand the important of getting to the heart of your ideal audience. If you don’t, they won’t listen to you. Your solution, in the eyes of your potential customer, should be super enticing, relatable and not a pitch.  I really wish…

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Content writer vs copywriter | SmartCat Marketing

The difference between a content writer and a copywriter and the impact on your sales

By Nicole Gallant / October 12, 2021

A content writer vs a copywriter – Do you know the difference? Unless you are in the marketing industry you may not realize there is a difference between a content writer and a copywriter. I’m going to dive in so you can make an educated decision next time you are looking for someone to help…

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Storyteller card

6 Ways to Infuse Story into your Marketing Strategy

By Nicole Gallant / June 21, 2021

So, you’ve heard you need to sell using story. It sounds simple enough until it’s time to put pen to paper and you’re faced with that blank white space, waiting for your story to appear. Whether you’re new to using story to sell or have been doing it for years, everyone has writer’s block at…

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