Articles on branding

11 December 2017

What does trust mean in your business? (part 2)

Yes, this is a loaded question. It can also be interpreted in several different ways. However, there are better ways to interpret trust than others. Based on the relationships with my clients and experience running SmartCat Marketing, here is my interpretation. Trust should mean working with someone who has your best interest at heart. When … Continue reading “What does trust mean in your business? (part 2)”

16 June 2017

5 Signs you may need a brand refresh

There are red flags to look for when questioning your current visible brand. If you are constantly making excuses for why your website is visually outdated and if your social doesn’t match the messaging and visuals of other media, you most likely need a refresh.