How to niche like a pro without the confusion!
In the world of business, everyone seems to be talking about finding and marketing to your niche. If you’re feeling overwhelmed by the prospect of navigating the intricacies of niche marketing, you’re not alone. But what does that really mean? You might have heard that it’s about picking a specific group of people to sell…
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The marketing debate: Should your marketing content be Desire Driven or Problem Driven?
Should you poke the bear in your marketing content In the realm of digital marketing, an ongoing debate keeps marketers on their toes: Should marketers create desire driven or problem driven marketing content? The answer isn’t as black and white as you might think. If you write content for marketing purposes you’ve probably sat on…
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5 Insider sales secrets you might not know
Sales isn’t something you can master in an hour. Yet, so many entrepreneurs seek those insider sales secrets to help them skip ahead and make more money faster. Sure, you’ll find some great insights and helpful tips on Google and social media. Do they feel like insider secrets you’ve never heard before or does your…
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Want to find new clients? Stop perfecting your pitch
As an entrepreneur. finding and attracting clients is typically on the daily to-do list. As a small business owner and part of your marketing, you’ve been told to perfect your pitch so when you’re networking, or presented with an opportunity to talk about your business, you’ll be ready. The problem is most entrepreneurs who are…
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Conversational Selling: Why you should stop pitching and start a conversation
Let’s face it – you recognize a sales pitch when you hear one. The overly constructed content and rehearsed delivery make the hidden agenda plain as day. You and your clients can smell it a mile away. Your pain points may be articulated in the infomercial-esque dialogue. However, being pitched at without any interaction around…
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Price vs Value : How prospects recognize your value
Losing a prospect is discouraging. But it is important to understand why that happened. With the right strategies for problem solving increase your closing rate.
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Five Reasons Email Is Your Secret Marketing Weapon
Email marketing, if done right, is your secret marketing weapon. As small business owners, we want to make the most of every marketing opportunity. So why do so many business owners brush it aside? I’m guessing it’s a combo of things. Time is one. What to write is second. Even if you know it’s the…
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7 Ways to test your product or service in the market to avoid failure
All too often I see entrepreneurs get excited when products and services are still in the “ideas” phase. Basically, these are concepts and brainstormed ideas that have yet to be created. At this point, the resounding belief is that customers are going to love this new product or new service offer and the money will roll…
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How do you know your marketing message is working?
As female founders, it’s our job to communicate our brand and story in a way that is heard and truly understood by our target audience.
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Connection and consent are key in making your sales pitch heard
Beliefs and behaviours of consumers play an integral role in why people buy It is possible you may have already received that message in your email on in your LinkedIn direct message that is asking you to buy a product or invest in a service you are not familiar with. What did you do with…
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