The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

SmartCat Marketing| The Right Marketing Message

Quality client research is your golden ticket to success

By Nicole Gallant / March 10, 2022

Don’t assume what your clients want It is common to see service-based businesses start working with clients before they’ve done any market or client research. The reason can be the thought that research is a big costly thing. It can be. It also can be the alternative. Quality client research comes from asking people, directly,…

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