Articles on marketing

9 March 2019

What is the The Value of a Marketing and Sales Strategist?

If you are running a business, you’re no stranger to some absolutely instrumental pieces to success: active sales and effective marketing. Every business requires these two important pieces to always be in play at all times. However, it is very common for business owners to either confuse sales and marketing for each other, or assume … Continue reading “What is the The Value of a Marketing and Sales Strategist?”

11 December 2017

What Does Trust Mean in Your Business? (Part 2)

Yes, this is a loaded question. It can also be interpreted in several different ways. There is, however, better ways to interpret trust than others. Based on the relationships with my clients and experience running SmartCat Marketing, here is my interpretation. Trust should mean working with someone who has your best interest at heart. When … Continue reading “What Does Trust Mean in Your Business? (Part 2)”