The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

What I’ve learned being a marketer at a brand video and photo shoot

By Nicole Gallant / January 30, 2023

Relevant brand imagery plays a role in the effectiveness of your marketing in websites, social media and promotional items. As an entrepreneur, you’re always learning. As the lead marketing strategist at SmartCat Marketing, I help you with websites, emails and sales funnels. As a long-time sales professional I also help you get more client yesses.…

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4 Ways to attract clients from your network

By Nicole Gallant / January 2, 2023

Getting clients from your network starts by building their confidence in what you deliver Have you found yourself scratching your head trying to figure out how to attract more referrals/clients from your network? You’re not alone. Business owners and those responsible for promoting products and services sign up for networking events all the time to…

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#1 advice website converting visitors to clients

The best way to turn visitors into clients on your service-based website

By Nicole Gallant / May 23, 2022

Get your message right if you want your website to turn visitors into clients It is incredibly frustrating to own a website that doesn’t do the heavy lifting for you. As a female-led business, what you really want is a website that helps with conversion –  attracting potential clients that navigate through your page and…

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What is StoryBrand and how does it benefit your service-based business?

By Nicole Gallant / April 20, 2022

StoryBrand is a framework that helps you create clear brand messaging that resonates with your target audience Buyers and sellers are bombarded with information every single day. And it’s happening to such a degree that many will tune out some of it to avoid overwhelm. For them, brand messages become nothing more than noise. Have…

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How do you know your marketing message is working?

By Nicole Gallant / March 17, 2022

As female founders, it’s our job to communicate our brand and story in a way that is heard and truly understood by our target audience.

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SmartCat Marketing| The Right Marketing Message

Quality client research is your golden ticket to success

By Nicole Gallant / March 10, 2022

Don’t assume what your clients want It is common to see service-based businesses start working with clients before they’ve done any market or client research. The reason can be the thought that research is a big costly thing. It can be. It also can be the alternative. Quality client research comes from asking people, directly,…

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Crating Offeres | Nicole Gallant | SmartCat Marketing

Creating offers and figuring out how to package them so they sell

By Nicole Gallant / February 14, 2022

Understanding basic buying psychology will help set the right price It’s time to get a little frank. I’ve been getting lots of questions about how to package offers. I’ve been hearing how exhausted everyone is  trying to figure out this all out. Lead magnets, bite-sized offers, low level offers. It goes on and on. You’ve…

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Connection and consent are key in making your sales pitch heard

By Nicole Gallant / February 10, 2022

Beliefs and behaviours of consumers play an integral role in why people buy It is possible you may have already received that message in your email on in your LinkedIn direct message that is asking you to buy a product or invest in a service you are not familiar with. What did you do with…

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Happy Clients | SmartCat Marketing | Blog

Getting to the heart of your target audience

By Nicole Gallant / November 26, 2021

The perfect Brand Story for your service-based business As a serviced-based business owner you understand the important of getting to the heart of your ideal audience. If you don’t, they won’t listen to you. Your solution, in the eyes of your potential customer, should be super enticing, relatable and not a pitch.  I really wish…

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Content writer vs copywriter | SmartCat Marketing

The difference between a content writer and a copywriter and the impact on your sales

By Nicole Gallant / October 12, 2021

A content writer vs a copywriter – Do you know the difference? Unless you are in the marketing industry you may not realize there is a difference between a content writer and a copywriter. I’m going to dive in so you can make an educated decision next time you are looking for someone to help…

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