6 Must-haves for a winning marketing plan and strategy
As a service-based business, there are several must-haves to include in a marketing plan to ensure success. But first, you need a strategy. A basic Google search asking for the difference between a strategy and a plan gave me this: The marketing strategy is your approach to achieving your competitive advantage — the marketing plan…
Read MoreHow to niche like a pro without the confusion!
In the world of business, everyone seems to be talking about finding and marketing to your niche. If you’re feeling overwhelmed by the prospect of navigating the intricacies of niche marketing, you’re not alone. But what does that really mean? You might have heard that it’s about picking a specific group of people to sell…
Read MoreAn Immersive Website Experience vs Hot Trends for Small Business in 2024
As we enter the world of marketing in 2024, creating a positive experience for your audience remains at the top of the list. Navigating all the marketing trends can feel overwhelming. Which one will work for your business, especially if you have limited resources? Great question. I’m going to lay out the practical side of…
Read MoreThe marketing debate: Should your marketing content be Desire Driven or Problem Driven?
Should you poke the bear in your marketing content In the realm of digital marketing, an ongoing debate keeps marketers on their toes: Should marketers create desire driven or problem driven marketing content? The answer isn’t as black and white as you might think. If you write content for marketing purposes you’ve probably sat on…
Read MoreWhy bragging and casting your business as the hero is a marketing misstep
Marketing your business as the hero might not be the superpower you think it is Bragging and positioning your business as the hero to your audience is a marketing misstep. Why? While positioning yourself as the valiant hero, for instance, with your chest puffed and proclaiming you’re the best may sound like it would be…
Read MoreHow a sales and marketing consultant helps grow your business
As a small business owner, you know you’re constantly seeking ways to boost your brand and take it to the next level. That’s where a sales and marketing consultant comes in, armed with a treasure trove of knowledge and experience. When it comes to growing your business, these consultants are the secret weapon you need…
Read MoreRedefining niche in marketing and sales through a feminine lens
Your niche is not what you think. As a seasoned sales professional, I’ve always believed that I had a solid understanding of what a niche truly meant in the world of marketing and sales. But little did I know, my perspective would be challenged, reshaped, and enriched on this journey we call entrepreneurship. I invite…
Read MoreAccelerate your success by identifying your niche
Female entrepreneurs, business coaches and service providers, we often find ourselves struggling to stand out in the crowded marketplace. Which is why I wanted to bring a few things to your attention in order to help you identify and articulate your ideal niche, so you can accelerate your success and reach your milestones sooner, rather…
Read MoreFive Reasons Email Is Your Secret Marketing Weapon
Email marketing, if done right, is your secret marketing weapon. As small business owners, we want to make the most of every marketing opportunity. So why do so many business owners brush it aside? I’m guessing it’s a combo of things. Time is one. What to write is second. Even if you know it’s the…
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