In order to determine what you should be selling you need to understand your customer. Yah, I know. You’ve heard this a bunch of times. Ask yourself an honest question. Are people buying what you’re selling? For people to buy your product, they need to be aware of it, have a positive impression of it … Continue reading “Are people buying what you’re selling?”
If you are a seasoned business owner you are not new to this term. It flies around quite a bit in the entrepreneurial world. We also have terms such as: Avatar, Persona, Audience, Niche, Target Market No matter what term you label them, the entire concept comes down to understanding who your true customer is. … Continue reading “Claim The Success You Deserve By Identifying Your Tribe”
If you are running a business, you’re no stranger to some absolutely instrumental pieces to success: active sales and effective marketing. Every business requires these two important pieces to always be in play at all times. However, it is very common for business owners to either confuse sales and marketing for each other, or assume … Continue reading “What is the The Value of a Marketing and Sales Strategist?”
I recently sat down with the other cat in town, Mike Tanner, from OneRedCat Media. I met Mike for the first time a few years ago when he was hosting PodCamp. I liked his vibe and his no BS approach. You could say that’s probably why I liked him right from the beginning. This particular … Continue reading “How do you know you are getting the right business advice?”
Being your own boss has its perks. But it also comes with a level of pressure to get the job done, and wear every single hat while doing so. Secretary, IT specialists, events planner, appointment planner, follow-up master, and revenue generator… the list goes on. I remember leaving the corporate world, and it was scary. … Continue reading “3 Mistakes to Avoid as an Entrepreneur”
Is there a difference between effective selling and sleazy selling? Hell yeah!! Have you ever attended a learning workshop where you thought you were going to learn one thing and it turned out you were getting a sales pitch on a product you don’t understand? Even worse, it’s being offered at a price that makes … Continue reading “Marketing and Sales – They need to work together”
It’s safe to say that not much happens unless we have a customer. They make up the foundation of what we create, how we present it, how we market, and how we interact with the world. Heck, our customer even dictates if what we’re offering even fits into the world we’re interacting with. As businesses, … Continue reading “The Importance of Identifying Who Your Customer Is”
