Aligning my harmony A self-reflection story of taking my own medicine and aligning my values, beliefs, and skills in harmony in order to help YOU experience the same epiphany and achieve the high-level results you’ve been craving. March 15, 2020 was the beginning, not the end, looking back now. Ever find yourself scratching your head … Continue reading “Aligning your message to achieve results”
Are you open for business? If your answer is “yes”, then read on. You most likely have read a thing or two about how to market, and should you market, your business during Covid-19. In the spirit of attempting to give you different information (which isn’t easy because there’s a flood of information out there), I first … Continue reading “Marketing your business during a pandemic”
So here we are. Just like that, we’re in a new environment. Many of us have been doing business online so working from home is not new. But knowing this is your only way to reach people … well, that can make you uneasy. Wondering how you’re going to acquire new clients when you don’t … Continue reading “Differentiating yourself during a crisis”
Can coffee meetings be authentic if there’s an agenda? The simple answer is “yes”, if the agenda is beneficial to both parties. Many entrepreneurs engage in business as a transaction, whether we are networking, following up, or having sales conversations. Meeting someone for the first time may not be the opportune time to relinquish everything … Continue reading “4 Essential factors for better coffee meetings”
If there was a magic wand that would bring you the perfect client, what would that client look like? I bet this is something you’ve thought of. The reality is, there is no magic wand. There is no secret formula. There is however, proven methodologies that do help you attract clients. It’s called speaking your clients … Continue reading “Uncovering client needs – the modern effective salesperson”
My story starts about a year ago. I can’t remember the exact date I met Ali Breen, co-founder of Blog Jam, but I do remember getting to know her better when we were part of a ten-week advanced social media class by Anita Kirkbride in September 2018. We took a few lunches together, drove to … Continue reading “How your “Why” makes you money”
In order to determine what you should be selling, you need to understand your customer. Yeah, I know. You’ve heard this a bunch of times. Ask yourself an honest question. Are people buying what you’re selling? For people to buy your product, they need to be aware of it, have a positive impression of it, … Continue reading “Are people buying what you’re selling?”
If you are a seasoned business owner you are not new to the term “Tribe”. It flies around quite a bit in the entrepreneurial world. We also use terms like Avatar, Persona, Audience, Niche, and Target Market – but no matter what term you use, the concept comes down to understanding who your true customer … Continue reading “Claim the success you deserve by identifying your tribe”
If you’re running a business, you’re no stranger to some absolutely instrumental pieces to success: active sales and effective marketing. Every business requires these two important pieces be in play at all times. However, it’s very common for business owners to either confuse sales and marketing for each other, or assume they are basically the … Continue reading “What is the value of a marketing and sales strategist?”
As entrepreneurs and business owners we have a lot on our plate. Looking after day to day operations and managing staff take up most of the day. Your own clients take precedence and your focus is getting things done right for your customers. As a solo-preneur you’re wearing all the hats, or least trying to. You’re … Continue reading “Working with the right business”
