12 Ways to market your service-based business without using social media
There are many ways to market your service-based business without using social media. I am going to focus on 12 you can incorporate into your marketing strategy. First, we can all agree that marketing involves a combination of strategies to establish your brand, connect with your target audience, and showcase your expertise. As a sassy…
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What does trust mean in your business? (part 2)
Yes, this is a loaded question. It can also be interpreted in several different ways. However, there are better ways to interpret trust than others. Based on the relationships with my clients and experience running SmartCat Marketing, here is my interpretation. Trust should mean working with someone who has your best interest at heart. When…
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Trust and how it affects your business
What is the nature of trust? By definition, to trust is when you rely on the actions of another person. You carry a belief that they will behave honestly and sincerely. It’s easy for us to put trust into family or friends, because we have existing and strong ties with them. But when it comes…
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