The Scratching Post

Stories, insights and tips from real-life stories about marketing, sales and networking. Inspired by my experiences and people like you, whom I work and engage with everyday.

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What does trust mean in your business? (part 2)

By Nicole Gallant / December 11, 2017

Yes, this is a loaded question. It can also be interpreted in several different ways. However, there are better ways to interpret trust than others. Based on the relationships with my clients and experience running SmartCat Marketing, here is my interpretation. Trust should mean working with someone who has your best interest at heart. When…

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Trust and how it affects your business

By Nicole Gallant / November 22, 2017

What is the nature of trust? By definition, to trust is when you rely on the actions of another person. You carry a belief that they will behave honestly and sincerely. It’s easy for us to put trust into family or friends, because we have existing and strong ties with them. But when it comes…

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How to drive traffic to your website and social media

By Nicole Gallant / September 19, 2017

Driving traffic to your online spaces is like planning a party You and I both know how important your online presence is. There’s your website, your social media, and online group discussions. What’s your strategy for making that happen? Allow me to propose a change of perspective. What if you viewed your online efforts as…

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