The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

a female entrepreneur in front of her laptop having an immersive website experience

An Immersive Website Experience vs Hot Trends for Small Business in 2024

By Nicole Gallant / January 10, 2024

As we enter the world of marketing in 2024, creating a positive experience for your audience remains at the top of the list. Navigating all the marketing trends can feel overwhelming. Which one will work for your business, especially if you have limited resources? Great question. I’m going to lay out the practical side of…

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The marketing debate: Should your marketing content be Desire Driven or Problem Driven?

By Nicole Gallant / October 14, 2023

Should you poke the bear in your marketing content In the realm of digital marketing, an ongoing debate keeps marketers on their toes: Should marketers create desire driven or problem driven marketing content? The answer isn’t as black and white as you might think. If you write content for marketing purposes you’ve probably sat on…

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blog Best way to turn visitors into clients

The best way to turn visitors into clients on your service-based website

By Nicole Gallant / May 23, 2022

Get your message right if you want your website to turn visitors into clients It is incredibly frustrating to own a website that doesn’t turn your visitors into clients. As a female-led business, what you really want is a website that helps with conversion – attracting potential clients that navigate through your page so they take…

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Content writer vs copywriter | SmartCat Marketing

The difference between a content writer and a copywriter and the impact on your sales

By Nicole Gallant / October 12, 2021

A content writer vs a copywriter – Do you know the difference? Unless you are in the marketing industry you may not realize there is a difference between a content writer and a copywriter. I’m going to dive in so you can make an educated decision next time you are looking for someone to help…

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lady on laptop

How much does a website cost?

By Nicole Gallant / November 29, 2018

10/10 times this is the question I’m asked about websites. Often clients are looking for a single answer, but of course, answers can vary. In this post, we’ll identify the factors to consider that directly affect website costs. 1. Let’s put this into perspective. If you wanted to build a house, would you approach a contractor…

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How to drive traffic to your website and social media

By Nicole Gallant / September 19, 2017

Driving traffic to your online spaces is like planning a party You and I both know how important your online presence is. There’s your website, your social media, and online group discussions. What’s your strategy for making that happen? Allow me to propose a change of perspective. What if you viewed your online efforts as…

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Blog Brand Refresh paintbrush

5 Signs you may need a brand refresh

By Nicole Gallant / June 16, 2017

There are red flags to look for when questioning your current visible brand. If you are constantly making excuses for why your website is visually outdated and if your social doesn’t match the messaging and visuals of other media, you most likely need a refresh.

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