The best way to turn visitors into clients on your service-based website
Get your message right if you want your website to turn visitors into clients It is incredibly frustrating to own a website that doesn’t do the heavy lifting for you. As a female-led business, what you really want is a website that helps with conversion – attracting potential clients that navigate through your page and…
Read More
The difference between a content writer and a copywriter and the impact on your sales
A content writer vs a copywriter – Do you know the difference? Unless you are in the marketing industry you may not realize there is a difference between a content writer and a copywriter. I’m going to dive in so you can make an educated decision next time you are looking for someone to help…
Read More
Success will happen faster by identifying your niche
If you are a seasoned business owner you are not new to terms like Avatar, Persona, Audience, Niche, and Target Market – but no matter what term you use, the concept comes down to understanding who your true customer is. When we start out as new business owners, especially as solo-preneurs, we get excited and…
Read More
How much does a website cost?
10/10 times this is the question I’m asked about websites. Often clients are looking for a single answer, but of course, answers can vary. In this post, we’ll identify the factors to consider that directly affect website costs. 1. Let’s put this into perspective. If you wanted to build a house, would you approach a contractor…
Read More
5 Signs you may need a brand refresh
There are red flags to look for when questioning your current visible brand. If you are constantly making excuses for why your website is visually outdated and if your social doesn’t match the messaging and visuals of other media, you most likely need a refresh.
Read More