If you are a seasoned business owner you are not new to terms like Avatar, Persona, Audience, Niche, and Target Market – but no matter what term you use, the concept comes down to understanding who your true customer is. When we start out as new business owners, especially as solo-preneurs, we get excited and … Continue reading “Success will happen faster by identifying your niche”
10/10 times this is the question I’m asked about websites. Often clients are looking for a single answer, but of course, answers can vary. In this post, we’ll identify the factors to consider that directly affect website costs. 1. Let’s put this into perspective. If you wanted to build a house, would you approach a contractor … Continue reading “How much does a website cost?”
Driving traffic to your online spaces is like planning a party You and I both know how important your online presence is. There’s your website, your social media, and online group discussions. What’s your strategy for making that happen? Allow me to propose a change of perspective. What if you viewed your online efforts as … Continue reading “How to drive traffic to your website and social media”
There are red flags to look for when questioning your current visible brand. If you are constantly making excuses for why your website is visually outdated and if your social doesn’t match the messaging and visuals of other media, you most likely need a refresh.