An Immersive Website Experience vs Hot Trends for Small Business in 2024
As we enter the world of marketing in 2024, creating a positive experience for your audience remains at the top of the list. Navigating all the marketing trends can feel overwhelming. Which one will work for your business, especially if you have limited resources? Great question. I’m going to lay out the practical side of…
Read MoreThe marketing debate: Should your marketing content be Desire Driven or Problem Driven?
Should you poke the bear in your marketing content In the realm of digital marketing, an ongoing debate keeps marketers on their toes: Should marketers create desire driven or problem driven marketing content? The answer isn’t as black and white as you might think. If you write content for marketing purposes you’ve probably sat on…
Read MoreThe best way to turn visitors into clients on your service-based website
Get your message right if you want your website to turn visitors into clients It is incredibly frustrating to own a website that doesn’t turn your visitors into clients. As a female-led business, what you really want is a website that helps with conversion – attracting potential clients that navigate through your page so they take…
Read MoreThe difference between a content writer and a copywriter and the impact on your sales
A content writer vs a copywriter – Do you know the difference? Unless you are in the marketing industry you may not realize there is a difference between a content writer and a copywriter. I’m going to dive in so you can make an educated decision next time you are looking for someone to help…
Read MoreHow much does a website cost?
10/10 times this is the question I’m asked about websites. Often clients are looking for a single answer, but of course, answers can vary. In this post, we’ll identify the factors to consider that directly affect website costs. 1. Let’s put this into perspective. If you wanted to build a house, would you approach a contractor…
Read More5 Signs you may need a brand refresh
There are red flags to look for when questioning your current visible brand. If you are constantly making excuses for why your website is visually outdated and if your social doesn’t match the messaging and visuals of other media, you most likely need a refresh.
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