SmartCat Marketing / Blog

The Scratching Post

You’ll find proven tips from real-life stories on a variety of topics in marketing, sales and networking. All inspired by people like you – the folks I work and engage with everyday.

6 October 2020

5 things your clients want to know

branding, marketing, Sales

Ever leave a (virtual) meeting and wonder why you have the strangest feeling that the person you were talking with isn’t as excited as you? They didn’t jump in to your offer right away because they needed to think about it? But they know, like and trust you. So what’s the problem? They had unanswered … Continue reading “5 things your clients want to know”

22 June 2020

Aligning your message to achieve results

branding, marketing, Networking, Sales

Aligning my harmony A self-reflection story of taking my own medicine and aligning my values, beliefs, and skills in harmony in order to help YOU experience the same epiphany and achieve the high-level results you’ve been craving. March 15, 2020 was the beginning, not the end, looking back now. Ever find yourself scratching your head … Continue reading “Aligning your message to achieve results”

13 April 2020

Marketing your business during a pandemic

marketing, Sales

Are you open for business? If your answer is “yes”, then read on. You most likely have read a thing or two about how to market, and should you market, your business during Covid-19. In the spirit of attempting to give you different information (which isn’t easy because there’s a flood of information out there), I first … Continue reading “Marketing your business during a pandemic”

24 March 2020

Differentiating yourself during a crisis

Sales

So here we are. Just like that, we’re in a new environment. Many of us have been doing business online so working from home is not new. But knowing this is your only way to reach people … well, that can make you uneasy. Wondering how you’re going to acquire new clients when you don’t … Continue reading “Differentiating yourself during a crisis”

7 March 2020

4 Essential factors for better coffee meetings

marketing, Networking, Sales

Can coffee meetings be authentic if there’s an agenda? The simple answer is “yes”, if the agenda is beneficial to both parties. Many entrepreneurs engage in business as a transaction, whether we are networking, following up, or having sales conversations. Meeting someone for the first time may not be the opportune time to relinquish everything … Continue reading “4 Essential factors for better coffee meetings”

5 December 2019

Uncovering client needs – the modern effective salesperson

marketing, Sales

If there was a magic wand that would bring you the perfect client, what would that client look like? I bet this is something you’ve thought of. The reality is, there is no magic wand. There is no secret formula. There is however, proven methodologies that do help you attract clients. It’s called speaking your clients … Continue reading “Uncovering client needs – the modern effective salesperson”

7 November 2019

How your “Why” makes you money

Blog, marketing, Sales

My story starts about a year ago. I can’t remember the exact date I met Ali Breen, co-founder of Blog Jam, but I do remember getting to know her better when we were part of a ten-week advanced social media class by Anita Kirkbride in September 2018. We took a few lunches together, drove to … Continue reading “How your “Why” makes you money”

10 July 2019

5 Tips to drive high-quality traffic to your blog

Blog, branding, marketing

Blogging. You’re either doing it, have done it, or have not tried it yet. Writing blogs is about sharing yourself and your knowledge in hopes of attracting like-minded people. You most likely want to attract people who will pay for your unique knowledge, a service you offer, or a product you create. You”ll want to … Continue reading “5 Tips to drive high-quality traffic to your blog”

25 June 2019

Are people buying what you’re selling?

marketing, Sales

In order to determine what you should be selling, you need to understand your customer. Yeah, I know. You’ve heard this a bunch of times. Ask yourself an honest question. Are people buying what you’re selling? For people to buy your product, they need to be aware of it, have a positive impression of it, … Continue reading “Are people buying what you’re selling?”

29 April 2019

Claim the success you deserve by identifying your tribe

marketing, Sales, Websites

If you are a seasoned business owner you are not new to the term “Tribe”. It flies around quite a bit in the entrepreneurial world. We also use terms like Avatar, Persona, Audience, Niche, and Target Market – but no matter what term you use, the concept comes down to understanding who your true customer … Continue reading “Claim the success you deserve by identifying your tribe”

The Scratching Post

5 things your clients want to know

Aligning your message to achieve results

Marketing your business during a pandemic

Differentiating yourself during a crisis

4 Essential factors for better coffee meetings

Uncovering client needs – the modern effective salesperson

How your “Why” makes you money

5 Tips to drive high-quality traffic to your blog

Are people buying what you’re selling?

Claim the success you deserve by identifying your tribe

Recent Posts

Categories

Get Started Today