SmartCat Marketing / Blog

The Scratching Post

You’ll find proven tips from real-life stories on a variety of topics in marketing, sales and networking. All inspired by people like you – the folks I work and engage with everyday.

6 April 2021

Cold calls: Are they in or out?

Networking, Sales

The cold call “Hello, is this the manager in charge of purchasing? Great, well, have I got a deal for you …” Ugh. Let me guess, when you think about sales, you immediately think about getting on the phone and calling people you don’t know and asking them to buy stuff, right? Well, yes. It … Continue reading “Cold calls: Are they in or out?”

16 March 2021

Are you reaching your business milestones?

branding, marketing, Sales

When most people start a business, they also set business goals. After a period of time, it’s important to sit down and determine if you’re reaching those milestones to figure out if what you’re doing is working. So, what happens if that time comes and you discover you’re not hitting those milestones? This is where … Continue reading “Are you reaching your business milestones?”

2 March 2021

5 Tips for networking effectively

Networking, Sales

Networking is one of the best things you can do to grow your business, but many people struggle with how to effectively get the word out about what they do at these events. It doesn’t need to be that way though; I’ve learned that networking can be effective (and, yes, even fun!) for all personality … Continue reading “5 Tips for networking effectively”

6 October 2020

5 things your clients want to know

branding, marketing, Sales

Ever leave a (virtual) meeting and wonder why you have the strangest feeling that the person you were talking with isn’t as excited as you? They didn’t jump in to your offer right away because they needed to think about it? But they know, like and trust you. So what’s the problem? They had unanswered … Continue reading “5 things your clients want to know”

22 June 2020

Aligning your message to achieve results

branding, marketing, Networking, Sales

Aligning my harmony A self-reflection story of taking my own medicine and aligning my values, beliefs, and skills in harmony in order to help YOU experience the same epiphany and achieve the high-level results you’ve been craving. March 15, 2020 was the beginning, not the end, looking back now. Ever find yourself scratching your head … Continue reading “Aligning your message to achieve results”

13 April 2020

Marketing your business during a pandemic

marketing, Sales

Are you open for business? If your answer is “yes”, then read on. You most likely have read a thing or two about how to market, and should you market, your business during Covid-19. In the spirit of attempting to give you different information (which isn’t easy because there’s a flood of information out there), I first … Continue reading “Marketing your business during a pandemic”

24 March 2020

Differentiating yourself during a crisis

Sales

So here we are. Just like that, we’re in a new environment. Many of us have been doing business online so working from home is not new. But knowing this is your only way to reach people … well, that can make you uneasy. Wondering how you’re going to acquire new clients when you don’t … Continue reading “Differentiating yourself during a crisis”

7 March 2020

4 Essential factors for better coffee meetings

marketing, Networking, Sales

Can coffee meetings be authentic if there’s an agenda? The simple answer is “yes”, if the agenda is beneficial to both parties. Many entrepreneurs engage in business as a transaction, whether we are networking, following up, or having sales conversations. Meeting someone for the first time may not be the opportune time to relinquish everything … Continue reading “4 Essential factors for better coffee meetings”

5 December 2019

Uncovering client needs – the modern effective salesperson

marketing, Sales

If there was a magic wand that would bring you the perfect client, what would that client look like? I bet this is something you’ve thought of. The reality is, there is no magic wand. There is no secret formula. There is however, proven methodologies that do help you attract clients. It’s called speaking your clients … Continue reading “Uncovering client needs – the modern effective salesperson”

7 November 2019

How your “Why” makes you money

Blog, marketing, Sales

My story starts about a year ago. I can’t remember the exact date I met Ali Breen, co-founder of Blog Jam, but I do remember getting to know her better when we were part of a ten-week advanced social media class by Anita Kirkbride in September 2018. We took a few lunches together, drove to … Continue reading “How your “Why” makes you money”