SmartCat Marketing / Blog

The Scratching Post

My blog is collection of thoughts, recommendations and stories inspired by real-life daily experiences from my corporate life and from being the entrepreneur and business owner I am today.

You will find tips and insights on a variety of topics in marketing and sales.

It is also inspired by you – the people I talk to everyday. I want it to answer questions you may have, give you an idea of my belief system , help you with your next steps and look at different perspectives. If there is one thing I have learned is that there are many ways to get from point A to point B. What we all want is to get there safe and sound. With the right recommendations you will get there effectively.

Enjoy!

19 December 2018

Are you getting the right business advice?

marketing, Sales

I recently sat down with the other cat in town, Mike Tanner, from OneRedCat Media. I met Mike for the first time a few years ago when he was hosting PodCamp. I liked his vibe and his no BS approach. You could say that’s probably why I liked him right from the beginning. This particular … Continue reading “Are you getting the right business advice?”

29 November 2018

How much does a website cost?

branding, marketing, Websites

10 /10 times this is the question I’m asked when approached regarding websites. Often, clients are looking for a single answer, but of course, answers can vary. In this post, we will identify the factors to consider which directly affect website cost. Let’s put this into perspective. If you wanted to build a … Continue reading “How much does a website cost?”

26 September 2018

3 Mistakes to Avoid as an Entrepreneur

marketing, Sales

Being your own boss has its perks. But it also comes with a level of pressure to get the job done, and wear every single hat while doing so. Secretary, IT specialists, events planner, appointment planner, follow-up master, and revenue generator… the list goes on. I remember leaving the corporate world, and it was scary. … Continue reading “3 Mistakes to Avoid as an Entrepreneur”

7 August 2018

Marketing and Sales – They need to work together

marketing, Sales

Person making a face after biting into a sour lemon

Is there a difference between effective selling and sleazy selling? Hell yeah!! Have you ever attended a learning workshop where you thought you were going to learn one thing and it turned out you were getting a sales pitch on a product you don’t understand? Even worse, it’s being offered at a price that makes … Continue reading “Marketing and Sales – They need to work together”

13 October 2017

The Importance of Your Customer

branding, marketing, Sales

It’s safe to say that not much happens unless we have a customer. They make up the foundation of what we create, how we present it, how we market, and how we interact with the world. Heck, our customer even dictates if what we’re offering even fits into the world we’re interacting with. As businesses, … Continue reading “The Importance of Your Customer”

16 June 2017

5 Signs you may need a Brand Refresh

branding, marketing, Websites

There are red flags to look for when questioning your current visible brand. If you are constantly making excuses for why your website is visually outdated and if your social doesn’t match the messaging and visuals of other media, you most likely need a refresh.

6 February 2017

Are you really amazing?

branding, marketing

Horses are the starting gate ready to race

Are you the expert you say you are? If you are in the people business you have probably encountered people who love to tell you they are the best at what they do. Maybe they are. How often does this happen? Was it during a sales call to you? Maybe it was at a networking … Continue reading “Are you really amazing?”

The Scratching Post

Are you getting the right business advice?

How much does a website cost?

3 Mistakes to Avoid as an Entrepreneur

Marketing and Sales – They need to work together

The Importance of Your Customer

5 Signs you may need a Brand Refresh

Are you really amazing?

Recent Posts

Categories

Get Started Today