SmartCat Marketing / Blog

The Scratching Post

My blog is a collection of topics on marketing, sales processes, websites and social media.

They are my thoughts, recommendations and stories inspired by real-life daily experiences from my business life working for large companies and from being the entrepreneur and business owner I am today.

It is also inspired by you – the people I talk to everyday and my amazing clients. I want it to answer questions you may have, give you an idea of my belief system , help you with your next steps and look at different perspectives. If there is one thing I have learned is that there are many ways to get from point A to point B. What we all want is to get there safe and sound. With the right recommendations you will get there effectively.

Enjoy!

5 December 2019

Uncovering Client Needs – The Modern Effective Salesperson

marketing, Sales

If there was a magic wand that would bring you the perfect client(s), what would that client look like? I bet this is something you’ve thought of. The reality is, there is no magic wand. There is no secret formula. There is however, proven methodologies that do help you attract clients. Its called speaking your … Continue reading “Uncovering Client Needs – The Modern Effective Salesperson”

7 November 2019

How Your Why Makes You Money

Blog, marketing, Sales

My Blog Jam Story My story starts about a year ago. I can’t remember the exact date I met Ali Breen … I do remember getting to know her better when we were part of a 10 week Advanced Social Media class by Anita Kirkbride in Sept 2018. We took a few lunches together, drove … Continue reading “How Your Why Makes You Money”

10 July 2019

5 Tips to drive high-quality traffic to your blog

Blog, branding, marketing

The truth and nothing but the truth – so help me God. Blogging. We are either doing it, have done it or have not tried it yet. For many of us, writing blog content is about sharing yourself and your knowledge in hopes of attracting like-minded people. Of course, there is also an additional goal … Continue reading “5 Tips to drive high-quality traffic to your blog”

25 June 2019

Are people buying what you’re selling?

marketing, Sales

In order to determine what you should be selling you need to understand your customer. Yah, I know. You’ve heard this a bunch of times. Ask yourself an honest question. Are people buying what you’re selling? For people to buy your product, they need to be aware of it, have a positive impression of it … Continue reading “Are people buying what you’re selling?”

29 April 2019

Claim The Success You Deserve By Identifying Your Tribe

marketing, Sales, Websites

If you are a seasoned business owner you are not new to this term. It flies around quite a bit in the entrepreneurial world. We also have terms such as: Avatar, Persona, Audience, Niche, Target Market No matter what term you label them, the entire concept comes down to understanding who your true customer is. … Continue reading “Claim The Success You Deserve By Identifying Your Tribe”

9 March 2019

What is the The Value of a Marketing and Sales Strategist?

marketing, Sales

If you are running a business, you’re no stranger to some absolutely instrumental pieces to success: active sales and effective marketing. Every business requires these two important pieces to always be in play at all times. However, it is very common for business owners to either confuse sales and marketing for each other, or assume … Continue reading “What is the The Value of a Marketing and Sales Strategist?”

19 December 2018

How do you know you are getting the right business advice?

marketing, Sales

I recently sat down with the other cat in town, Mike Tanner, from OneRedCat Media. I met Mike for the first time a few years ago when he was hosting PodCamp. I liked his vibe and his no BS approach. You could say that’s probably why I liked him right from the beginning. This particular … Continue reading “How do you know you are getting the right business advice?”

29 November 2018

How much does a website cost?

branding, marketing, Websites

10 /10 times this is the question I’m asked when approached regarding websites. Often, clients are looking for a single answer, but of course, answers can vary. In this post, we will identify the factors to consider which directly affect website cost. Let’s put this into perspective. If you wanted to build a house, would … Continue reading “How much does a website cost?”

26 September 2018

3 Mistakes to Avoid as an Entrepreneur

marketing, Sales

Being your own boss has its perks. But it also comes with a level of pressure to get the job done, and wear every single hat while doing so. Secretary, IT specialists, events planner, appointment planner, follow-up master, and revenue generator… the list goes on. I remember leaving the corporate world, and it was scary. … Continue reading “3 Mistakes to Avoid as an Entrepreneur”

7 August 2018

Marketing and Sales – They need to work together

marketing, Sales

Person making a face after biting into a sour lemon

Is there a difference between effective selling and sleazy selling? Hell yeah!! Have you ever attended a learning workshop where you thought you were going to learn one thing and it turned out you were getting a sales pitch on a product you don’t understand? Even worse, it’s being offered at a price that makes … Continue reading “Marketing and Sales – They need to work together”

The Scratching Post

My blog is a collection of topics on marketing, sales processes, websites and social media.

Uncovering Client Needs – The Modern Effective Salesperson

How Your Why Makes You Money

5 Tips to drive high-quality traffic to your blog

Are people buying what you’re selling?

Claim The Success You Deserve By Identifying Your Tribe

What is the The Value of a Marketing and Sales Strategist?

How do you know you are getting the right business advice?

How much does a website cost?

3 Mistakes to Avoid as an Entrepreneur

Marketing and Sales – They need to work together

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