The Scratching Post

My blog is a collection of topics on marketing, sales processes, websites and social media.

They are my thoughts, recommendations and stories inspired by real-life daily experiences from my business life working for large companies and from being the entrepreneur and business owner I am today.

It is also inspired by you – the people I talk to everyday and my amazing clients. I want it to answer questions you may have, give you an idea of my belief system , help you with your next steps and look at different perspectives. If there is one thing I have learned is that there are many ways to get from point A to point B. What we all want is to get there safe and sound. With the right recommendations you will get there effectively.

Enjoy!

 

11 December 2017

What Does Trust Mean in Your Business? (Part 2)

branding, marketing, Social Media
Wise owl perched on a snowy branch

Yes, this is a loaded question. It can also be interpreted in several different ways. There is, however, better ways to interpret trust than others. Based on the relationships with my clients and experience running SmartCat Marketing, here is my interpretation. Trust should mean working with someone who has your best interest at heart. When … Continue reading “What Does Trust Mean in Your Business? (Part 2)”

19 September 2017

How to drive traffic to your website and social media

marketing, Social Media, Websites
A celebratory cake

Driving Traffic to your online spaces is like planning a party You and I both know how important your online presence is. There’s your website, your social media, and online group discussions. What’s your strategy for making that happen? Allow me to propose a change of perspective… what if you viewed your online efforts as … Continue reading “How to drive traffic to your website and social media”

16 June 2017

5 Signs you may need a Brand Refresh

branding, marketing, Websites
Blog Brand Refresh paintbrush

There are red flags to look for when questioning your current visible brand. If you are constantly making excuses for why your website is visually outdated and if your social doesn’t match the messaging and visuals of other media, you most likely need a refresh.

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