The Scratching Post
You’ll find proven tips from real-life stories on a variety of topics in marketing, sales and networking. All inspired by people like you – the folks I work and engage with everyday.
It’s safe to say that not much happens unless we have a customer. They make up the foundation of what we create, how we present it, how we market, and how we interact with the world. Heck, our customer even dictates if what we’re offering even fits into the world we’re interacting with. As businesses, … Continue reading “The importance of identifying who your customer is”
Driving traffic to your online spaces is like planning a party You and I both know how important your online presence is. There’s your website, your social media, and online group discussions. What’s your strategy for making that happen? Allow me to propose a change of perspective. What if you viewed your online efforts as … Continue reading “How to drive traffic to your website and social media”
There are red flags to look for when questioning your current visible brand. If you are constantly making excuses for why your website is visually outdated and if your social doesn’t match the messaging and visuals of other media, you most likely need a refresh.
Who are the experts? If you are in the people business, you have probably encountered people who love to tell you they are the best at what they do. Maybe they are. How often does this happen? Was it during a sales call to you? Maybe it was at a networking function. On social media. … Continue reading “Are you really amazing? A question about self promotion.”