How to master pricing and pipelines for female entrepreneurs

Pricing & Pipelines are essential for business growth

Pricing and pipelines are essential for business growth. As a female entrepreneur, who has the responsibility to grow the business, it’s fair to say that attracting quality clients consistently is on your mind and playing on an auto loop. And, understanding how to price your services effectively and establishing a strong sales pipeline is what takes up most of your planning time. But you know it is essential for the success of your business.

Sales is not your superpower and you actually get hives at the thought of having to pitch your services to a prospective client. So it only makes sense that creating an effective pipeline may not be on your priority list. But it should.

Let’s dive into three fun and fabulous things you need to know about pricing your services and building a killer sales pipeline. Ready? Let’s go!

Value-Based Pricing

Picture this: You’re not just selling a service; you’re a superhero solving your clients’ problems! So, instead of obsessing over your costs or what others are charging, focus on the incredible value you bring to the table. Get to know your target market like you’re BFFs and figure out their pain points. Show them how your services can save the day and make their dreams come true. When you clearly communicate the amazing value you provide, you’ll attract those clients who can’t wait to work with you, no matter the price tag!

To implement value-based pricing, map out these steps:

  • Understand your target market: I’ve been witnessing a whole lot of incoming entrepreneurs bypassing this step. If you don’t gain a deep understanding of your ideal clients, their goals, and the value they seek you are missing the valuable data that helps you tailor your services and pricing to their specific needs.

(if you don’t have this figured out, this is when you start leaking money on marketing tactics)

  • Quantify the impact: Bro marketing has left client centric entrepreneurs shying away from describing measurable outcomes and benefits your clients can expect from working with you. For example, if you provide marketing services, show how your strategies can increase their revenue or customer base.
Refining your pricing and pipeline starts by listening to your prospective client.

 If you do it from a place of serving over pushing your widget of the month, because you are only looking at the dollar value associated with the sale, your client will sense it.

  • Communicate the value: Clearly articulate the value of your services . By Highlighting how your expertise and unique approach can address their pain points and deliver substantial returns on their investment, you’ll capture their attention and begin to visualize what life will be like once you solve their problem.  But here’s the thing. The difference you want to being to the table, if you want to be seen as the go-to- trustworthy person, is to not position yourself as the hero. There is only one hero in a story – make that your client.  

Remember, value-based pricing allows you to position yourself as a premium service provider, attracting clients who appreciate and are willing to pay for the results you can deliver. Here’s a Beginners Guide to Value-Based Strategy.

Establishing a Strong Sales Pipeline

Alright, time to build your very own client-catching machine! Imagine it as a super-cool water slide (with no water, of course). First, you need to find your leads, those potential clients who are a perfect match for what you offer. Splash into different channels like social media, networking events, or even the secret hideouts of your industry. Make a big splash, and watch the leads pour in!

But hold on, not all leads are created equal. Just like finding the perfect bathing suit, you need to filter out the ones that don’t fit quite right. Part of prospecting and generating those leads is getting to see if they’re a good match for your services.

Create a consistent process where you look for the ones with the budget, needs, and decision-making power. We’re all about quality, not quantity!

Now, it’s time to turn on the charm. Show those leads some love and build a relationship. Send them personalized messages, share your expertise, and make them feel like they’re the stars of the show. This can be accomplished through an email nurture sequence when they download something you’ve offered. I highly recommend keeping your clients in the loop with emails, like newsletters, to share insights and helpful tips and resources. Just like a rollercoaster ride, keep them excited and engaged until they’re begging for more. Present your proposal like a magician revealing their greatest trick and seal the deal with a grand finale!

Pricing Strategies and Flexibility

Now, let’s talk money! When it comes to pricing, don’t just follow the crowd. Be bold and show off your unique style. Check out what your competitors are up to, but don’t let them cramp your style. You’re one-of-a-kind, and that deserves recognition! Remember, your pricing is based on the value you deliver. As a premium service based provider, you’re delivering outcomes, not hours.

Think of your pricing as a menu at a fancy restaurant. Offer different options and packages to cater to clients with various tastes and budgets. Spice things up with “Oh, that would be awesome” add-ons and upsells that make their experience even more amazing. And hey, if you’re the go-to expert in a particular niche, don’t be shy about charging premium prices. Show off your sparkle and let your clients know they’re getting the caviar of services!

With all this in mind, understanding value-based pricing, building a strong sales pipeline, and implementing flexible pricing strategies are crucial for attracting quality clients as a female entrepreneur. By focusing on the unique value you offer, establishing an effective sales process, and pricing your services appropriately, you can enhance client acquisition efforts and drive business growth.

Oh, and one last thing—when refining your pricing and your pipeline don’t be afraid to adjust your prices as you grow and evolve. Your expertise sharpens after every client, year after year. Your pipeline processes become smooth and consistent.  Just like your favorite fashion trends, things change, and so does your business. Expect it.  Keep an eye on the market, listen to your clients’ feedback, and don’t hesitate to raise your prices like a boss. It’s a sign of growth and success!

Embrace your inner superhero, build that epic pipeline, and price your services based on the value you deliver.

So, there you have it, my entrepreneurial friend! Embrace your inner superhero, build that epic sales pipeline, and price your services like the fabulous rockstar you are. Now, go out there and conquer the world, one high-quality client at a time!

Nicole Gallant

Nicole Gallant is the lead marketing and sales strategist connecting buyers to sellers for 20+ years. Buyer behaviour is definitely her jam. Certified in StoryBrand helping small businesses generate sales with content rich websites, crystal clear offers and effective social media plans. The trick is knowing which words trigger curiosity and interest with your brand and which words to avoid. She coaches female founders how to #ditchthepitch and stop using ego-centric content. Learn more about me »