BE SEEN AS THE EXPERT
ATTRACT YOUR IDEAL CLIENT
INCREASE YOUR SALES
As an expert in your field, you're amazing at what you do and deliver, but....
- You struggle to put it into words—when someone asks, "So, what do you do?", you ramble or freeze.
- Your website and social media aren’t bringing in the right clients, and you’re not sure why.
- You feel like you have to convince people to hire you, instead of them instantly seeing your value.
- You see other entrepreneurs positioned as experts and wonder, “Why not me?”
The problem isn’t your expertise—it’s how you’re communicating it.
The good news?
This playbook will help you position yourself as the expert clients trust.
Why did I create THIS Playbook?
For years, I saw women entrepreneurs struggle to be seen as the experts they are. That’s why I created this playbook - to give you the words that work.
What’s Inside the Expert Positioning Playbook?
This simple, step-by-step guide shows you exactly how to turn confusing, unclear messaging into expert positioning that attracts high-quality clients.
Inside, you’ll learn:
✅ The #1 Messaging Mistake that’s costing you clients (and how to fix it).
✅ How to write an Expert Statement that instantly communicates your value.
✅ The 3 Messaging Traps that make service-based entrepreneurs seem replaceable (and what to do instead).
✅ How to make your website work like a salesperson—so you don’t have to chase clients.
✅ Messaging templates to help you sound like the expert you already are.
Why This Matters
When your message is clear, everything changes:
You’ll attract high-quality clients who instantly see your value.
You’ll stop explaining, justifying, or lowering your prices - because your message will do the heavy lifting.
You’ll finally stand out as the expert (instead of blending in).
You’ll have messaging that works for you - on your website, social media, and beyond.
If you’re tired of feeling overlooked and ready to be seen as the expert you are… this playbook is for you.
Attract quality clients with words that work, so you never have to “convince” anyone again.
Here's how:
01.
Download the Playbook & explore your client's wants and aspirations.
02.
Creating content that displays your value and why it matters to your client.
03.
Feel over the moon confident that you're effectively growing your business.
Let's Avoid:
❌ No system to attract clients causing missed opportunities
❌ Referral drought due to offer confusion
❌ Overwhelm & frustration
Let's Start:
✓ Increasing your revenue margins
✓ Feeling proud, capable and savvy
✓ Attracting your ideal clients & growing your business
What people are saying about the Positioning Playbook
“After refining my message, I started attracting higher-quality clients who immediately saw my value. My website finally reflects the business I’ve built!”
Kathleen Bulger
Kathleen Bulger RHN
I've worked with Nicole before yet I found her Positioning Playbook is a great resource that keeps me focused on my main message so my clients know what I do.
Michelle Hurlburt
Certified Master Coach Practitioner and Educator