The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

What I’ve learned being a marketer at a brand video and photo shoot

By Nicole Gallant / January 30, 2023

Relevant brand imagery plays a role in the effectiveness of your marketing in websites, social media and promotional items. As an entrepreneur, you’re always learning. As the lead marketing strategist at SmartCat Marketing, I help you with websites, emails and sales funnels. As a long-time sales professional I also help you get more client yesses.…

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Happy Clients | SmartCat Marketing | Blog

Getting to the heart of your target audience

By Nicole Gallant / November 26, 2021

The perfect Brand Story for your service-based business As a serviced-based business owner you understand the important of getting to the heart of your ideal audience. If you don’t, they won’t listen to you. Your solution, in the eyes of your potential customer, should be super enticing, relatable and not a pitch.  I really wish…

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