The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

Nicole at the Halifax Library

How your “Why” makes you money

By Nicole Gallant / November 7, 2019

My story starts about a year ago. I can’t remember the exact date I met Ali Breen, co-founder of Blog Jam, but I do remember getting to know her better when we were part of a ten-week advanced social media class by Anita Kirkbride in September 2018. We took a few lunches together, drove to…

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Are people buying what you’re selling?

By Nicole Gallant / June 25, 2019

In order to determine what you should be selling, you need to understand your customer. Yeah, I know. You’ve heard this a bunch of times. Ask yourself an honest question. Are people buying what you’re selling? For people to buy your product, they need to be aware of it, have a positive impression of it,…

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