The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

What I’ve learned being a marketer at a brand video and photo shoot

By Nicole Gallant / January 30, 2023

Relevant brand imagery plays a role in the effectiveness of your marketing in websites, social media and promotional items. As an entrepreneur, you’re always learning. As the lead marketing strategist at SmartCat Marketing, I help you with websites, emails and sales funnels. As a long-time sales professional I also help you get more client yesses.…

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Crating Offeres | Nicole Gallant | SmartCat Marketing

Creating offers and figuring out how to package them so they sell

By Nicole Gallant / February 14, 2022

Understanding basic buying psychology will help set the right price It’s time to get a little frank. I’ve been getting lots of questions about how to package offers. I’ve been hearing how exhausted everyone is  trying to figure out this all out. Lead magnets, bite-sized offers, low level offers. It goes on and on. You’ve…

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5 Tips to drive high-quality traffic to your blog

By Nicole Gallant / July 10, 2019

Blogging. You’re either doing it, have done it, or have not tried it yet. Writing blogs is about sharing yourself and your knowledge in hopes of attracting like-minded people. You most likely want to attract people who will pay for your unique knowledge, a service you offer, or a product you create. You”ll want to…

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How to drive traffic to your website and social media

By Nicole Gallant / September 19, 2017

Driving traffic to your online spaces is like planning a party You and I both know how important your online presence is. There’s your website, your social media, and online group discussions. What’s your strategy for making that happen? Allow me to propose a change of perspective. What if you viewed your online efforts as…

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