The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

What I’ve learned being a marketer at a brand video and photo shoot

By Nicole Gallant / January 30, 2023

Relevant brand imagery plays a role in the effectiveness of your marketing in websites, social media and promotional items. As an entrepreneur, you’re always learning. As the lead marketing strategist at SmartCat Marketing, I help you with websites, emails and sales funnels. As a long-time sales professional I also help you get more client yesses.…

Read More
Crating Offeres | Nicole Gallant | SmartCat Marketing

Creating offers and figuring out how to package them so they sell

By Nicole Gallant / February 14, 2022

Understanding basic buying psychology will help set the right price It’s time to get a little frank. I’ve been getting lots of questions about how to package offers. I’ve been hearing how exhausted everyone is  trying to figure out this all out. Lead magnets, bite-sized offers, low level offers. It goes on and on. You’ve…

Read More

Connection and consent are key in making your sales pitch heard

By Nicole Gallant / February 10, 2022

Beliefs and behaviours of consumers play an integral role in why people buy It is possible you may have already received that message in your email on in your LinkedIn direct message that is asking you to buy a product or invest in a service you are not familiar with. What did you do with…

Read More
Coffee meetings

4 Essential factors for better coffee meetings

By Nicole Gallant / March 7, 2020

Can coffee meetings be authentic if there’s an agenda? The simple answer is “yes”, if the agenda is beneficial to both parties. Many entrepreneurs engage in business as a transaction, whether we are networking, following up, or having sales conversations. Meeting someone for the first time may not be the opportune time to relinquish everything…

Read More