The Scratching Post
Stories, insights and tips from real-life stories about marketing, sales and networking. Inspired by my experiences and people like you, whom I work and engage with everyday.
Creating offers and figuring out how to package them so they sell
Understanding basic buying psychology will help set the right price It’s time to get a little frank. I’ve been getting lots of questions about how to package offers. I’ve been hearing how exhausted everyone is trying to figure out this all out. Lead magnets, bite-sized offers, low level offers. It goes on and on. You’ve…
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Connection and consent are key in making your sales pitch heard
Beliefs and behaviours of consumers play an integral role in why people buy It is possible you may have already received that message in your email on in your LinkedIn direct message that is asking you to buy a product or invest in a service you are not familiar with. What did you do with…
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4 Essential factors for better coffee meetings
Can coffee meetings be authentic if there’s an agenda? The simple answer is “yes”, if the agenda is beneficial to both parties. Many entrepreneurs engage in business as a transaction, whether we are networking, following up, or having sales conversations. Meeting someone for the first time may not be the opportune time to relinquish everything…
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