The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

Crating Offeres | Nicole Gallant | SmartCat Marketing

Creating offers and figuring out how to package them so they sell

By Nicole Gallant / February 14, 2022

Understanding basic buying psychology will help set the right price It’s time to get a little frank. I’ve been getting lots of questions about how to package offers. I’ve been hearing how exhausted everyone is  trying to figure out this all out. Lead magnets, bite-sized offers, low level offers. It goes on and on. You’ve…

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Are you reaching your business milestones?

By Nicole Gallant / March 16, 2021

When most people start a business, they also set business goals. After a period of time, it’s important to sit down and determine if you’re reaching those milestones to figure out if what you’re doing is working. So, what happens if that time comes and you discover you’re not hitting those milestones? This is where…

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Are people buying what you’re selling?

By Nicole Gallant / June 25, 2019

In order to determine what you should be selling, you need to understand your customer. Yeah, I know. You’ve heard this a bunch of times. Ask yourself an honest question. Are people buying what you’re selling? For people to buy your product, they need to be aware of it, have a positive impression of it,…

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