The Scratching Post
Stories, insights and tips from real-life stories about marketing, sales and networking. Inspired by my experiences and people like you, whom I work and engage with everyday.
Getting to the heart of your target audience
The perfect Brand Story for your service-based business As a serviced-based business owner you understand the important of getting to the heart of your ideal audience. If you don’t, they won’t listen to you. Your solution, in the eyes of your potential customer, should be super enticing, relatable and not a pitch. I really wish…
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