The days of simply publishing a website and expecting to be seen by potential clients are long gone
Organic real estate on Google is shrinking, and competition is fierce.
BEWARE - if a company promises you the top of the Google page - run!
SEO has changed a lot over the past few years, and it’s only getting more complex as AI and new technologies shake things up. These advancements bring new tools, processes, and even shortcuts—sometimes making things easier, and other times creating more challenges.
So, it shouldn't surprise you that SEO is also influenced by seasonal trends, competition, changes in Google's algorithm, and consumer demands.
But one thing is clear: if you’re not giving SEO the attention it deserves throughout the year, you’re missing out. A strong SEO strategy isn’t just about ranking higher; it’s about driving the right traffic to your site—potential clients ready to take action.
SEO helps you rank higher in search results and acquire more visibility online, making potential customers more likely to click over to your site.
Be Seen Where It Counts
Imagine having your PR agent working around the clock—that’s what SEO does for you.
A strong ranking with great placement gets your website seen. Now, combine that with content that tells a compelling story and uses the exact words people are typing in to find you, things shift. You start getting more of the right kind of inquiries and calls. Your website shows up where it matters, and your business becomes the go-to choice for your ideal clients.
When your content speaks directly to your audience's needs and includes the exact language they use when searching for your services, you elevate your marketing game and position your business as the go-to solution.
Meet Your SEO Partner
Nicole Gallant, Marketing Strategist
I know what it’s like to feel excited about a new website launch or you're about to optimize your current one, only to find yourself frustrated when it doesn’t appear in search results as often as you’d hoped. You put in the work, but the visibility just isn’t there.
Maybe you’re left wondering, “What keywords are people even using to find my services?” It’s a struggle I see time, and time again, and I’m here to tell you—you’re not alone.
As a Google-certified SEO strategist, I can turn that frustration into a clear, actionable plan and increase your ranking position. My team of experts and I help you move beyond the guesswork and into SEO that works—getting your website seen by the right people at the right time.
Whether you're optimizing your current content or building a strategy from the ground up, I’m here to elevate your online presence and help you capture those ideal clients who are already searching for what you offer.
SEO helps craft compelling content that answers questions clients are asking
What is SEO?
Heads up - SEO isn't just about keywords—it's about smart tactics that connect content, social media, and digital touchpoints to attract and convert the right audience. When you are clear about what your customers are searching for and speak their language, SEO turns every piece of content into a strategic asset that drives traffic and engagement. And, that's a win!
How do YOU search for stuff on Google?
Think about how you search for things. Then, think about the words your ideal client types in the search bar when looking for your services. This is key.
Did you know that SEO goes beyond visibility?
If you nerd out on this stuff you're aware that it shapes sales, product strategies, and customer experiences with data-driven insights. It helps refine your offerings, improve website experiences, and guide users effortlessly through their buying journey.
With shrinking organic search spaces (because everyone wants to be on the first page of Google), our smart SEO practices make sure your website stands out to those looking for exactly what you offer.
Your First Step is a Discovery Audit
We'll create an audit for you that highlights key areas of opportunity. The research we do helps us help you.
These areas are organized into three main categories:
On-Page Technical
Optimizing meta-data, schema, page speed, and other factors will demonstrate to Google that you provide a quality visitor experience.
Content & Content Marketing
Google is like your high school English teacher; you earn some marks for completion, but the quality of your work gets you an A. We'll help you with this.
Off-Site
Think of this as your professional references. We help you create backlinks - links that refer folks back to your site and content.
Our expert analysts select keywords based on profitability to convert
I want you to know that there’s more to SEO than simply earning traffic. In short, finding value isn’t as simple as looking at one metric, like traffic, in isolation. Any old lead won't do. You want quality leads.
Secondly, not all SEO is created equally. Neither are the agencies you work with. As you explore your options and compare agencies and pricing, we want you to be confident in your investment. And, we want you to be confident in us.
Here's Why SmartCat Marketing Is Different
We believe in an ROI-first approach where we shape the strategy that has the highest impact on your business and do the tasks with the highest ROI for the campaign.
We make sure we give you the best recommendations based on solid research and experience.
We're not just ticking boxes—we're laser-focused on driving results that truly move the needle for your business, ensuring every dollar you invest works as hard as you do.