The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

How strategic market positioning increases lead conversion

By Nicole Gallant / March 4, 2025

The Real Reason Your Marketing Isn’t Working You post consistently, tweak your offers, and even invest in ads, but the leads trickle in, and conversions remain frustratingly low. Sound familiar? The truth is, that most marketing efforts fail not because of poor execution but because of poor strategic market positioning. If your messaging doesn’t immediately…

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