NEW - The Messy Genius Lab

You don't have to figure this out alone.

The Messy Genius Lab is live, ongoing strategic advisory for early-stage founders who are tired of guessing, scrolling for answers, and hoping they're making the right call in their marketing.

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Starting September 2026

STRATEGIC DIRECTION

TROUBLESHOOT IN REAL TIME

FOCUS ON WHAT MATTERS

Right now, every decision feels like a guess.

What to charge. How to package your offers and whether that offer is even right. Whether you should post more, post less, or pivot entirely.

So you Google it. You ask AI. You watch three different experts give you three different answers, and somehow you end up more unsure than when you started.

When you start out, commonly, that's what happens when big decisions get made in isolation.

  • You find yourself saying yes to offers because you need the money
  • Attract clients who aren’t aligned
  • Spend months “tweaking” instead of growing

Making decisions without a strategic lens is hard.  And it costs more than time and energy. Eventually, it costs opportunities.

Apply To Join The Lab

What happens when you're part of a group that offers strategic clarity? The decisions get easier. 

The Messy Genius Lab is the place early-stage founders go before the wrong decision gets expensive.

Experts in any field don't succeed by figuring everything out alone. They succeed because they build the infrastructure to make smarter decisions faster. The Messy Genius Lab is that infrastructure:  a dedicated space where your marketing gets the ongoing strategic attention it deserves.

Here's what inside the Lab

This isn't a group program with pre-recorded modules and slides. We talk in real time, and I lead every session.

Strategic
Direction

Two 90-minute monthly advisory calls where we work through real offers, real decisions, and real challenges so you always know what to focus on next.

 Direct Access

One 45-minute private strategy call with Nicole each quarter to answer questions and help you make smart decisions for your business.

 Community

A community of other early-stage founders who are figuring this out at the same time you are.

 Offers & Sales
Strategy

Advisory sessions to sharpen your offers and streamline your sales conversations.

If this already feels like what you’ve been missing...

Apply to Join the Lab

WHY TRUST ME

I’m Nicole.

I've spent 20+ years in sales and marketing, and I've watched too many new founders waste money guessing instead of asking.

Not because they weren't smart. Because no one told them which decisions actually mattered yet.

Inside the Lab, I help you figure out what's worth your time, what's worth your money, and what you can let go of completely. We talk pricing, positioning, offers, and the moments where you're stuck choosing between three options and need someone to just tell you which one is right.

This isn’t a passive group. I lead the strategy, ask the hard questions, and help you make confident decisions so you can start moving forward with intention.

If you’re ready for smart, profitable direction, you’re in the right place.

Content Planning Retreat / SmartCat Marketing
More About Nicole Gallant

No more second-guessing your marketing. You know what to say, what to sell, and which decisions move your business forward.

What seasoned members have said about their experience

"I had no idea how to attract clients. But this group helped me get clarity between effective marketing and fluff. I was able to create a strategic plan, and get back to doing what I love." - Wendy McGean, Retirement Coach

"We do get caught up in our businesses, our messages, our thought processes as entrepreneurs and having someone guide you through it and help you see things more clearly and with more focus, creates so much more clarity along the way. This is what she does, and she does sooo well." - Jeannine Riant, Fully Align Studio

HOW THIS MOVES YOUR BUSINESS FORWARD

The cost of guessing alone is higher than $59 a month.

One mispriced offer. Solving the wrong problem. Three months spent "tweaking" your services on your website instead of moving forward. That costs you far more than this membership ever will.

The Messy Genius Lab is $59/month, quarter by quarter. No long-term contract. Stay as long as it's helping.

Apply to Join The Messy Genius Lab

FAQs

Do I need to already have a website or established offers?

No. This is exactly where the Lab helps, figuring out what to sell and how to say it, before you spend money building the wrong thing.

What if I don't even know how to name or list my services?
Will I feel dumb asking basic questions?
How is this different from other groups or memberships?
Do I have to commit long-term?
What if I can’t make a live session?
When do they take place and how long are the calls?
How does support and accountability work in a group setting?
Is this a marketing group or a sales group?
What if I outgrow this group, since it is for early stage founders?