Meet Nicole Gallant, one of Halifax’s go-to marketing strategists for female founders 40+ and micro-businesses. With 20+ years of sales strategy she helps you ditch confusing messaging and land clients with confidence.

Halifax Small Business Marketing Strategist Specializing in Sales + Messaging

There is a big issue out there. Some companies promise clarity but keep you confused. You're trying to follow all the advice out there: funnels, ads, hashtags, email sequences… phew...the list is long. It's a lot.

The real issue?

If your message isn’t clicking with the right clients, all this stuff will feel like a waste of money and time. And 9 times out of 10, it’s the words you’re using.

Think of me as the bridge between your brilliance and your buyers, translating what you mean to say into messaging that connects, resonates, and sells.

Marketing Strategist + Sales

You’ve got brilliance, but it’s trapped in vague copy and vanilla marketing. I help you extract the gold and shape it into messaging that’s clear, captivating, and gets clicks.

But clear isn’t enough on its own. The messaging I build with my clients doesn’t just explain what they do - it captures their story in a way that resonates with the right buyers, sparks trust, and makes people think, ‘Finally, someone gets it.’ Because buyers don’t just buy services, they buy the transformation they believe you can deliver.

Whether you’re updating your website or using ChatGPT for content (but still thinking, “Ugh, this doesn’t sound like me”), I help you bridge that gap. You don’t need more content - you need smarter content that speaks for you.

Buyer behavior is my jam!

With 20+ years in sales and marketing (and a long track record of helping service-based businesses close better clients), I know what gets buyers to lean in and say, “I need this.” I’ve trained with top marketing and sales experts across Canada, and I’ve built a business around what really works, not what’s trending.

Since launching SmartCat Marketing, we've delivered:

  • 215+ websites
  • 100+ sales funnels
  • 50+ logos
  • And countless messaging transformations for service-based businesses

Facilitate & Host

I train and guide a cohort of professional women entrepreneurs to maintain continuous action as they build and grow their businesses in my VIP Client Strategy Membership program.

What We Actually Do at SmartCat

At SmartCat, we simplify marketing with copywriting and sales strategies, so you can focus on your business. Learn to attract customers naturally!

We don’t just hand you a plan and say ‘good luck.’

From copy to websites to content that actually gets published, I don’t just design the strategy; I help you implement it so you can see results in real time.

We build things that work:

  • Websites with copy that convert visitors to clients
  • Content and CTAs designed to connect with your buyer’s mindset
  • Optimize your content with on-page SEO 

Known for turning “I don’t know how to say this” into “Holy crap, that sounds exactly like me!”

My background, Nova Scotia, Canada (a.k.a Street Cred)

  • StoryBrand Certified Guide (since 2022)
  • Former Google-Certified Consultant
  • Business Development Client Manager at Telus
  • 3+ years leading a VIP Strategy Membership for high-level women entrepreneurs

Why This Matters Now

Search is changing. Buyers are changing. AI tools, like ChatGPT, are changing how people find and vet businesses.

If your message isn’t instantly clear (and if it doesn’t sound like you), it will be hard for your prospects to find you, no matter how “good” your offer is.

Many of my clients are women running small or micro businesses: solo consultants, coaches, and founders juggling a hundred things. They don’t have big teams or giant budgets. That’s why my strategies are built to be simple and sustainable.

At SmartCat, we don’t just help you stand out. We help you get results. Because clarity is the new currency. And conversion follows connection.

Hire an experienced sales + marketing expert like Nicole Gallant who can help you navigate the competitive online world

Certified in StoryBrand to help you clarify your message

Since February 2022, I added StoryBrand certification to my toolkit, further empowering my clients with story-based marketing that captivates and converts.

I'm licensed and trained to use the StoryBrand Framework. Combine that with my 20+ years of experience in sales and buyer behavior, and you've got what you need to communicate your brand story and how you help your clients and ditch all the extra stuff that overwhelms your potential clients.  

A black badge with the words "Storybrand Guide Certified Since 2022" written in white and gold text

Networking

In 2003, I founded a networking group (BNG Group), to help small businesses grow their networks and develop referral partners based on developing trust. There was no mandatory rule to give out referrals. You gave a referral to those you trusted who could deliver what they promised. We networked for 20 years together.

In 2020, I founded Getting Real Online (GRO), to connect everyone during the pandemic. It became a powerhouse of talented female founders who were/are client-centric. Real connections and collaborations were had.

Awards (My brag section)

Woman of Influence Nominee

"I believe in supporting women and helping them achieve success."

I am incredibly proud and honoured that I have been nominated 5 years in a row as a Woman of Influence by my amazing peers and wonderful clients. Woman of Influence Nominee 2018, 2019, 2020, 2021, 2022 and 2023*

Awards: Halifax Community Votes

2023 Recipient of Platinum in Digital Marketing

2024 Recipient of Platinum in Digital Marketing

RBC Woman of Influence Nominee