Where clear positioning and buyer-driven messaging turn expertise into clients
Here’s the real problem I see.
Many businesses are investing in marketing tactics that promise clarity yet leave them more confused than when they started. Funnels, ads, social strategies, email sequences… all layered on top of messaging that was never clear to begin with.
The problem isn’t effort. It’s messaging. When your message doesn’t clearly communicate your value to the right buyers, no tactic can fix that. Traffic won’t convert.
When your messaging doesn’t align with how buyers think and decide, visibility won’t create trust, interest won’t become action, and your expertise remains unnoticed.
That’s the gap I close.
Think of me as the bridge between your brilliance and your buyers, translating what you mean to say into messaging that connects, resonates, and sells.
Who I work with
I partner with experienced female founders in micro-businesses and small B2B businesses, ready to stop chasing attention and start getting chosen. My clients don’t need more tactics; they need clarity in how they position themselves, communicate their value, and attract the right buyers.
What I do
I translate expertise into messaging and strategies that convert. This isn’t about “more content” or following the latest trend. It’s about smarter content, smart positioning, and strategic marketing that drives results.
With my clients, we:
- Built over 225+ websites with messaging that turn browsers into qualified clients
- Develop copy and CTAs aligned with buyer psychology to spark trust and confidence
- Optimize content and on-page SEO to make sure your ideal clients find you, not your competitors
- Implement strategies in real time so you see measurable results
The work I do doesn’t just explain what businesses do. It captures the story in a way that resonates with buyers, shortens the sales cycle, and makes selling feel natural.
Credentials
I don't just talk strategy...I've built it!
- 25+ years of experience in sales and marketing
- StoryBrand Certification - 2022- 2026
- Former Google-Certified Consultant
- Business Development Client Manager at Telus
- Founder of SmartCat Marketing — delivering 225+ websites, 100+ sales funnels, 50+ logos, and countless messaging transformations
- Facilitator of the VIP Client Strategy Membership for professional women entrepreneurs
I know what gets buyers to lean in, say “I need this,” and trust the value being offered.
Approach
I don’t hand you a plan and leave. From copy to website design to content implementation, I partner with my clients to ensure strategies are executed and results are realized.
At SmartCat, marketing is simplified. Every tactic we use is tied directly to buyer psychology, positioning, and measurable outcomes — so your expertise finally translates into revenue.
Why this matters in 2026
Marketing isn’t about doing more. It’s about saying the right thing, to the right people, at the right time. That’s how you move clients from curious to committed — consistently, confidently, and without manipulative gimmicks.
Search has changed
AI tools, like ChatGPT, are changing how people find and vet businesses.
If your message isn’t instantly clear (and if it doesn’t sound like you), it will be hard for your prospects to find you, no matter how “good” your offer is.
That’s why my strategies are built to be simple and sustainable.
At SmartCat, we don’t just help you stand out. We help you get results. Because clarity is the new currency. And conversion follows connection.
Networking
In 2003, I founded a networking group (BNG Group), to help small businesses grow their networks and develop referral partners based on developing trust. There was no mandatory rule to give out referrals. You gave a referral to those you trusted who could deliver what they promised. We networked for 20 years together.
In 2020, I founded Getting Real Online (GRO), to connect everyone during the pandemic. It became a powerhouse of talented female founders who were/are client-centric. Real connections and collaborations were had.
Awards (My brag section)
6 Time Woman of Influence Nominee
"I believe in supporting women and helping them achieve success."
I am incredibly proud and honoured that I have been nominated 6 years in a row as a Woman of Influence by my amazing peers and wonderful clients. Woman of Influence Nominee 2018, 2019, 2020, 2021, 2022 and 2023*
Awards: Halifax Community Votes
2023 Recipient of Platinum in Digital Marketing
2024 Recipient of Platinum in Digital Marketing
2025 Recipient of Silver in Digital Marketing & Marketing & Advertising
