Positioning Before Design
Every project starts with clarity, not colours.
Messaging That Converts
Your website sells even when you're offline.
Websites Built to Support Sales
Built to attract, qualify, and convert.
Hi!
Every project you see here started the same way: a smart business owner with a solid offer… and messaging that wasn’t doing them justice. Confusing. Generic. Or quietly underselling their expertise.
What you’re looking at isn’t just finished work; it’s the result of clarity, strategy, and intentional positioning. The kind that helps the right clients recognize this is for me and take the next step with confidence.
As you scroll, you’ll see why each client came to me, how their message was shaped, and what changed once everything finally clicked.
ThinkSmart Training & Consulting Inc
The Problem
The CEO of ThinkSmart Training & Consulting knew her website was holding her back. It looked dated, leaned heavily on industry jargon, and wasn’t speaking to the organizations she actually wanted to attract in Nova Scotia.
The Strategy
Through a strategic discovery process, we stripped away the noise and uncovered the message her ideal clients needed to hear: clear, relevant, and rooted in real outcomes.
The result? A website that finally reflects her expertise and positions her as the obvious choice. She’s already attracting better-fit clients and showing up with renewed confidence in her marketing.
“I came to Nicole because my messaging wasn’t working and my website felt outdated. Within weeks, she helped me structure my message so it actually made sense to my prospects. Since launching the new site, I’ve started generating leads through Google, my intake forms are being filled out by better-fit clients, and my analytics show a clear increase in traffic. I’m now confident and proud to send potential clients to my website.”
— Lisette Jones, CEO, ThinkSmart Training & Consulting
Kathleen Bulger, RHN
The Problem
Kathleen came to me with a website that wasn’t built for her client or for conversion. Her message lacked clarity, her calls to action were passive, and the structure of the site made it difficult for visitors to understand how she helps or what to do next.
The Strategy
Through a strategic messaging and website overhaul, we clarified her offer, repositioned her content, and rebuilt her site to guide visitors with intention. Her content is now indexed properly, her messaging supports lead nurturing, and her website finally works as a sales asset—not just an online brochure.
Since launch, her analytics show a significant increase in traffic, and she’s seen a 50% increase in client inquiries. Most importantly, her website now reflects the heart of her work—and supports the growth of her business.
“Before working with Nicole, I felt overwhelmed and defeated by my marketing, website, and sales process. I’d received a lot of bad advice, spent far too much money, and still felt unsure of what I should be doing. Nicole truly listened. She helped me build systems to attract the right clients and created a website that finally reflects who I am and the work I do. I feel inspired, supported, and confident that I’m on the right path.”
— Kathleen Bulger, Holistic Nutrition & Wellness Consultant
Arielle Innou Coaching
Arielle came to me mid-website project, feeling disconnected from the direction her brand was heading. The visuals, messaging, and structure weren’t reflecting the coaching business she was intentionally building—or the clients she wanted to attract.
Through a strategic discovery process, we realigned the foundation of her brand, starting with colour selection that truly represented her energy and values, and extending into a full content strategy for her website. Every page was designed with clarity, flow, and intention, so visitors could immediately understand her work and how to take the next step.
On launch day, Arielle finally saw her vision come to life. Her website now reflects her voice, her expertise, and the confident brand she’s stepping into.
Healing Tree Communications
Carol came to me because she wasn't getting any queries through her contact form. The previous content on this website was all about the hero. It was heavy in "we" language and did not speak to the problem their potential client had.
After going through discovery, we created content specific to how she helps her clients. We created a new WordPress website and a fresh logo to incorporate the fresh brand and content. There was an increase in queries because the message is clear about how they serve their clients.
Treasured Memories Seniors Residence
Shelley was referred to us through her accountant. She couldn't access or edit her old website and was ready for a new one - one she could edit if needed and access it (since it is her intellectual property).
After going through discovery, we created content specific to how she helps her clients. We created a new WordPress website for her to incorporate the fresh brand and content. She was delighted that the website now represents the warmth her residence provides for the families, and her clients can book appointments with her with ease.
Kim Scaravelli, Author, Instructional Designer
As a course creator and digital strategist for 20 years, Kim wrote her first book- Making Words Work. Her mantra is "Words evoke feelings. So does composition." She wanted a website specifically designated to launch and promote her book throughout Canada and the United States. It was important to have a layout and design that could work now but also readily expand, as new opportunities arise.
She is delighted with the results. Her new WordPress website is built to grow as she grows.
"I wanted a website to promote my new book. It was important that the site have a layout and design that could work now but also readily expand, as new opportunities arise. From our first conversation, I knew that this project was in good hands with Nicole. I absolutely love the colours and visual elements, and the flow definitely moves visitors towards purchasing the book!"
- Kim Scaravelli
Janice Inspiring Change, Nova Scotia
As a holistic nutritionist, Janice's website homepage was simply an About section. There was no clear navigation to turn her visitors into paying clients. After going through the StoryBrand framework, she now has a new structure and relatable content she can insert into her existing website. Her browsers are now crystal clear on her wellness programs and how to sign up for them. Fresh new colours were added to give life to the overall brand. She is now attracting clients from all over Canada.
"Since I opened my business, writing content for my website and social media has been a constant struggle. After working with Nicole Gallant, my messaging now makes sense, and it’s finally resonating with my audience. She also helped me understand the importance of content placement. Our work together made a huge difference. I can now apply my new brand story on my own. Thank you so much for all your support." - Janice Amirault
A message from Nicole & the SmartCat Team
You’ve just seen what happens when strategy, not guesswork, leads the way.
Every business on this page had a solid offer. What they didn’t have was messaging that reflected their real value. Once their messaging reflected their true value, the right clients recognized it and took action.
If your website is still explaining instead of converting, your messaging hasn’t caught up to the level you’re operating at.
If you’re ready for that shift, book a call. We’ll see if SmartCat is the right fit for where you’re going next.
Clarity isn’t a nice-to-have. It’s how momentum is built.
