The days of "publish a website and they will come" are gone
Simply launching a website and expecting clients to magically find you? That ship sailed years ago.
First, organic real estate on Google is shrinking because competition is fierce. And if someone promises to get you to the very top of Google? Run. That’s a red flag. (and, a very old tactic.)
Second, SEO has always evolved, but it’s currently shifting at warp speed. Between AI-driven search tools like ChatGPT and Claude, Google’s ever-changing algorithm, and the way buyers actually behave, your content is either helping you stand out or it’s invisible.
It doesn’t matter if people are typing into Google or chatting with an AI; if your business isn’t part of the answer, it’s as good as forgotten.
Be Seen Where It Counts
Imagine having your PR agent working 24/7. That’s what SEO does for you. It increases the probability that your business will be found in the conversations that matter most.
A strong ranking with great placement gets your website on Google. Layer in content that tells a compelling story and uses the same language your clients are typing, or even asking AI, and suddenly, things shift. You start getting more of the right kind of inquiries and calls.
When your content begins appearing when your prospect is looking for information, that’s when your website becomes less of a brochure and more of a client magnet.
Visibility isn’t about showing up everywhere. It’s about showing up in the right place, at the right time, with the right words.
Meet Your SEO Partner
Nicole Gallant, Marketing Strategist
Helping businesses show up on Google and in the AI-powered answers your clients are using.
I know what it’s like to feel excited about a new website launch or be ready to optimize your current one, only to find yourself frustrated when it doesn’t appear in search results as often as you’d hoped. You put in the work, but the visibility just isn’t there.
Maybe you’re left wondering, “What keywords are people even using to find my services?”
As a Google-certified SEO strategist, I take the guesswork out of ranking. But here’s the difference: I’m not only focused on what works for Google today - I’m watching where search is going next. With AI tools pulling answers just as often as people type into search bars, your message needs to work across both worlds.
That’s where I come in. My team and I turn your frustration into a clear, actionable plan so your website is seen by the right people, in the right place, at the right time.
Whether you’re optimizing existing content or building a new strategy from the ground up, I’ll help you stay visible, relevant, and confidently ahead of the curve.
Craft compelling content that answers questions clients are asking
SEO That Works on Google And in an AI Search
It’s not about Google rankings anymore. Your future clients are asking ChatGPT, Claude, and other AI tools for answers. And those tools? They don’t guess. They pull from the clearest, most consistent content they can find.
That means SEO today isn’t just about keywords, it’s about the whole narrative. Your brand messaging has to be strong enough to show up whether someone is typing into Google or chatting with an AI.
Why SEO matters (more than ever)
Some say SEO is dead. I say it’s evolving and faster than ever.
Here’s proof: according to SEMrush, 13.14% of searches in March 2025 triggered an AI Overview—nearly double the rate from January. And 88% of those were informational searches, the exact kind your ideal clients use to learn, compare, and decide.
So no, SEO isn’t going away. But the rules are changing. It’s not about gaming algorithms; it’s about being clear, consistent, and compelling enough to be chosen as the answer.
Our smart SEO practices make sure your website stands out to those looking for exactly what you offer.
