Attract the Right Clients With Clear Messaging
Position Your Brand as the Obvious Choice
Get Found on Google and AI Tools
Tired of guessing why your website isn't attracting clients?
If you’re a coach or consultant tired of:
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DIY websites that get zero traction. (Hello, are my analytics even connected?)
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Hiring a designer, or your friend, to build you a website, but they don't understand marketing.
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You’re getting visitors… but not the right ones.
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Or worse, you're constantly chasing leads because your website doesn't attract them.
At SmartCat, we fix the root problem, your messaging and strategy, so your website finally works the way it should: attracting the right clients and turning clicks into conversations.
Without a strategy, you're website is invisible and ignored.
Strategy means knowing how your clients think, what they’re searching for, and exactly how to speak so they feel seen and understood. Sadly, most consultants and coaches find out the hard way.
You could have the best service in the industry, but if your website doesn't position you clearly, you get lost in the noise and lose clients to competitors who speak your audience's language.
A pretty website isn’t enough. Fancy fonts and pretty colours can't fix poorly worded content.
You need strategic positioning. The kind that makes your audience say, “This is who I’ve been looking for.”
That's the SmartCat Marketing difference. And why our websites do more than look good. They convert.
I'm Nicole Gallant, Website Strategist for Service-Based Businesses
You don’t need to shout louder.
You need a message that’s clear, confident, and built to connect.
If you've ever:
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Felt like your website doesn’t reflect who you really are
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Struggled to explain what you do without a 10-minute TED Talk
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Hired someone who promised “the full package” but gave you a template and a prayer...
You’re not alone. And you’re not the problem.
I’ve spent 10 years helping business owners trade guesswork for strategy and build brands that get noticed.
Yes, I’m StoryBrand certified. Yes, I understand SEO and buyer psychology inside out. But more importantly?
I know how it feels to show up online and wonder why it’s not working.
That’s why I built SmartCat Marketing: to be the strategic partner I wish more entrepreneurs had access to—one who gets your audience, your voice, and your goals.
Because when your website reflects your value, everything changes.
Strategic Websites for Service-Based Business Owners That Attract and Convert
Your SmartCat Website includes:
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Clear, story-based messaging that real humans and AI tools can understand.
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Smart content structure—from H1s to meta descriptions— boosting your visibility on Google and AI search tools.
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SEO (on-page) that’s built in from the start, not tacked on later.
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Clean, mobile-friendly, secure website you’ll be proud to share.
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Content that’s aligned with your offer, so visitors know what to do next.
You’ll Walk Away With…
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A simple back-end you own, update, and maintain. (I walk you through all the essentials.)
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A crystal-clear message that makes potential clients say, “I need this.”
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Built-in SEO that helps people (and AI) actually find you.
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A brand presence that finally feels aligned, confident, and pro.
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A website that supports your growth, not one that unknowingly sends visitors running because the content is unclear or forgettable.
A website that earns its keep, bringing in the right people, guiding them to your offer, and doing the selling before you get on a call.
Website Packages & Investment
The Starter Site — from $3,500+
For the founder who needs a professional online presence that builds credibility and gives them room to grow.
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Up to 6 core pages — Home, About, 2 Services, Contact, and a Disclaimer page
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Blog template set up and ready for you to publish
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You provide the content and photos (or add professional website copywriting for $1,800 — highly recommended)
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If you’d rather we find stock photos, one round of curated image sourcing is included
- Colors & Fonts can be provided by you, or we will select them for you.
Best for service providers ready to finally get a legit website live without overcomplicating the process.
The Growth Site — from $5,000–$5,500
For the business that’s ready to do more than “exist” online. This is about attracting, nurturing, and converting the right clients.
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More pages + deeper strategy for brands with expanding offers or more complex navigation
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We handle visual brand elements — colours, fonts, and stock photo curation — so your site is cohesive and conversion-focused
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Strategic design that’s built for growth, with SEO-ready structure baked in
Best for founders who want their website to feel polished, professional, and designed to win trust.
The Authority Site — from $8,500+
For the established business that’s done playing small. This is your online headquarters. A full-blown authority platform built to scale with you.
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20+ pages — robust site architecture for brands with multiple offers, funnels, or product lines
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Advanced design + SEO strategy that goes beyond surface-level optimization
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Stock photo sourcing included (with one round of revisions if our selections don’t hit the mark)
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High-touch collaboration to make sure your site looks, feels, and sells like the premium brand you are
Best for businesses ready to scale — and who know their website needs to keep up with that momentum.
We Speak Human and Algorithm.
Let’s be honest, your next client might not find you on Google.
They might be asking ChatGPT for the best whatever they are looking for thing.
That’s why we build websites with:
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Positioning-first content that speaks to the right person at the right stage.
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On-page SEO strategy that aligns with how people—and AI—search.
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A clear brand narrative using the StoryBrand framework (because confused visitors don’t convert).
We’ve been creating websites with client-first content for years, long before AI started scanning the internet for helpful, human-sounding answers. It turns out that designing for real people is also exactly what tools like ChatGPT reward.
Website Strategy for Coaches & Consultants
From Message Clarity to Client Conversion - Here's How You Get A Website That Works
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Get Clear on Your Positioning
We get to the heart of what makes your offer irresistible to your ideal client.
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Build Story-Driven Copy that Sells & We Add In OnPage SEO
We craft your content to rank, resonate, and lead people toward the sale. Your website won’t just be beautiful—it’ll be useful.
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Launch With Confidence & Control of Your IP
Because it finally feels like you. And it works because it's clear about what you solve and for who you solve it for. And you have access to your IP. No gatekeeping on our part.
Real Results from Clients Who Took Action
...a heavy weight was lifted....
My website was outdated and I was struggling with my overall content message. Forget SEO. That felt overwhelming. Working with Nicole simplified all this for me. Seeing my new message take life on my new site lifted a heavy weight off my shoulders. I can now proudly send clients to my site. And, people are finding me on Google. I couldn't be happier.
Lisette Jones
ThinkSmart Training & Consulting Inc
Before working with Nicole, I’d been burned by flashy promises—packages that gave me a generic site with no strategy, no buyer focus, and no clue how to use it. But working with SmartCat was completely different. Nicole didn’t just build me a website, she built me a positioning tool.
I now have a message that connects with the right clients and a website that reflects it. Best of all? I own it. I understand it. I know how to update it. That kind of independence and clarity? That’s worth everything.”
Kathleen Bulger
Registered Holistic Nutritional Consultant | KathleenBulger.com
You nailed it!
Nicole helped us nail our message in a way we’d been struggling with for ages. She took what we were trying to say and made it clear, compelling, and totally on-brand. She then transferred that into our new website. It’s exactly what we needed to move forward. You nailed it!
Peter Sirek
Air Fixx
When Strategy Meets Design: A Few Client Websites
