Clear Messaging
Effective Positioning
Get Found on Google and AI Tools
Tired of guessing why your website isn't attracting clients?
If you’re a coach or consultant tired of:
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DIY websites that get zero traction. (Hello, are my analytics even connected?)
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Hiring “a designer friend” who knows visuals but not marketing
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Seeing website visits from all the wrong people
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Chasing leads instead of attracting them.
At SmartCat, we fix the root problem, your messaging and strategy, so your website finally works the way it should: attracting the right clients and turning clicks into conversations.
I'm Nicole Gallant, Website Strategist for Service-Based Businesses
Pull the right people in.
I build websites that attract your ideal audience.
I’ve spent over 10 years helping business owners build brands that get noticed with effective websites and smart strategy. Yes, I’m StoryBrand certified. Yes, I understand SEO and buyer psychology. But what I really do is translate...
I take what you do best, what your clients need to hear, and how people search and decide and turn it into a strategic website that supports your business long after launch.
Because when your website reflects your value, everything changes.
How SmartCat Websites Are Structured
Every website I build starts the same way: we get clear on the message before anything is designed.
Some clients need clarity. Some need positioning. Some need their website to carry more of the sales conversation.
That’s what determines the scope — not a list of features.
If you’re looking for a fast or inexpensive website, I’m not the right fit.
If you want a website that reflects your expertise and supports your business long-term, we should talk.
Strategic Websites That Attract, Engage, and Convert
You’ll Walk Away With…
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A simple back end you fully own and can confidently update.
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A message that makes potential clients say, “I need this.”
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Built-in SEO that helps people (and AI) actually find you.
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A brand presence that finally feels aligned, confident, and professional.
A website that finally works as hard as you do, guiding visitors, supporting growth, and warming leads before you ever get on a call.
We Speak Human and Algorithm.
Google is no longer the only tool your clients are using to find your services. They’re asking AI tools, voice search, and social platforms for recommendations and expecting instant, human-sounding answers.
That’s why every SmartCat website is built with:
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Clear, positioning-first messaging written for real people.
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Clean on-page SEO, structured properly from the start.
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Content architecture that search engines and AI tools can understand.
This isn’t a trend we’re reacting to. It’s how we’ve been building websites for years.
When Strategy Meets Design: A Few Client Websites
Janice Amirault RHN
Healing Tree Communications
Real Results from Clients Who Took Action
My website was outdated, and I was struggling with my overall content message. Forget SEO. That felt overwhelming. Working with Nicole simplified this. My new message took life on my new website, lifted a heavy weight off my shoulders. My clients are now finding me on Google. I couldn't be happier.
Lisette Jones
ThinkSmart Training & Consulting Inc
Nicole helped us nail our message in a way we’d been struggling with for ages. She took what we were trying to say and made it clear, compelling, and totally on-brand. She then transferred that into our new website. It’s exactly what we needed to move forward. You nailed it!
Peter Sirek
Air Fixx
"I had been burned before with false promises that left me with a generic site with no strategy, no buyer focus, and no clue how to use it. Nicole didn’t just build me a website; she built me a site I can update. She helped me with the right content that connects with the right clients - finally. That's worth everything.”
