The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

Content writer vs copywriter | SmartCat Marketing

The difference between a content writer and a copywriter and the impact on your sales

By Nicole Gallant / October 12, 2021

A content writer vs a copywriter – Do you know the difference? Unless you are in the marketing industry you may not realize there is a difference between a content writer and a copywriter. I’m going to dive in so you can make an educated decision next time you are looking for someone to help…

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Storyteller card

6 Ways to Infuse Story into your Marketing Strategy

By Nicole Gallant / June 21, 2021

So, you’ve heard you need to sell using story. It sounds simple enough until it’s time to put pen to paper and you’re faced with that blank white space, waiting for your story to appear. Whether you’re new to using story to sell or have been doing it for years, everyone has writer’s block at…

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Coffee cup and laptop

Want to find new clients? Stop perfecting your pitch

By Nicole Gallant / June 1, 2021

Your solution, in the eyes of your potential customer, should be relatable but it should NOT be a pitch. But wait, you may say, if I don’t pitch potential clients then how do I communicate my solution with them? Hang tight, I’ll get there, but let me tell you first why pitching is the pits.…

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3 Simple tips to clarify and sell your offer

By Nicole Gallant / May 17, 2021

It pains me to see businesses with great potential flailing because their message and story about what they do isn’t creating quite the awareness they think it is. They may have a great product or service but their marketing message is super vague or cryptic. Potential customers and clients who see it are more confused…

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graph showing sales going up

How a sales and marketing consultant helps grow your business

By Nicole Gallant / May 5, 2021

We’ve all seen it. That great business that never really gets off the ground. Or maybe it gets a LITTLE off the ground but never really takes off.  If you’re the owner of that business it can be terribly frustrating to know that you’ve got a great service or product but you’re stuck at the…

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How To Grab Attention Through Story

By Nicole Gallant / April 21, 2021

  If you’ve been reading up on your marketing you will have heard the term Grab Attention Through Story.  Some entrepreneurs have the ability to sell through storytelling – or “story selling.” It’s an effective strategy that is not used often enough, but, when it is used, many business owners make a critical error in…

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Cold calls: Are they in or out?

By Nicole Gallant / April 6, 2021

The cold call  “Hello, is this the manager in charge of purchasing? Great, well, have I got a deal for you …” Ugh. Let me guess, when you think about sales, you immediately think about getting on the phone and calling people you don’t know and asking them to buy stuff, right? Well, yes. It…

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Are you reaching your business milestones?

By Nicole Gallant / March 16, 2021

When most people start a business, they also set business goals. After a period of time, it’s important to sit down and determine if you’re reaching those milestones to figure out if what you’re doing is working. So, what happens if that time comes and you discover you’re not hitting those milestones? This is where…

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Nicole Networking

5 Tips for networking effectively

By Nicole Gallant / March 2, 2021

Networking is one of the best things you can do to grow your business, but many people struggle with how to effectively get the word out about what they do at these events. It doesn’t need to be that way though; I’ve learned that networking can be effective (and, yes, even fun!) for all personality…

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A gift with a pretty red bow

5 things your clients want to know

By Nicole Gallant / October 6, 2020

Ever leave a (virtual) meeting and wonder why you have the strangest feeling that the person you were talking with isn’t as excited as you?  They didn’t jump in to your offer right away because they needed to think about it? But they know, like and trust you. So what’s the problem? They had unanswered…

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