The Scratching Post

Strategic insights and real-world examples that help you fix what’s actually costing you leads and sales.

Why Most Marketing for Consultants in Canada Isn’t Working (And It’s Not What You Think)

By Nicole Gallant / February 26, 2026

Marketing for consultants in Canada often looks productive on the surface — regular LinkedIn posts, polished websites, thoughtful networking, maybe even a webinar or two. But productivity doesn’t always translate into profitability. The reason many consultants in Canada feel frustrated with their marketing efforts isn’t a lack of action. It’s unclear positioning. When your expertise…