Why Isn’t My Website Converting?
Here’s What to Fix (and what to remove) If you’re asking yourself “Why isn’t my website bringing in leads?” or “How do I know if my message is clear?”, I’ve got some recommendations on how to fix that. See, many smart and capable business owners have great services, but sadly have underperforming websites. Not because…
Why Smart Content is Non-Negotiable
Smart content isn’t about fluff. It’s fuel. It’s the difference between a brand that gets ignored… and one that converts quietly, consistently, and confidently. Most content strategies fail because they’re built on guesswork, not grounded research or buyer psychology. Instead, they’re driven by assumptions, opinions, or what the author thinks their audience wants.They’re based on…
How strategic market positioning increases lead conversion
The Real Reason Your Marketing Isn’t Working You post consistently, tweak your offers, and even invest in ads, but the leads trickle in, and conversions remain frustratingly low. Sound familiar? The truth is, that most marketing efforts fail not because of poor execution but because of poor strategic market positioning. If your messaging doesn’t immediately…
An Immersive Website Experience vs Hot Trends for Small Business in 2024
As we enter the world of marketing in 2024, creating a positive experience for your audience remains at the top of the list. Navigating all the marketing trends can feel overwhelming. Which one will work for your business, especially if you have limited resources? Great question. I’m going to lay out the practical side of…
The marketing debate: Should your marketing content be Desire Driven or Problem Driven?
Should you poke the bear in your marketing content? In digital marketing, one debate always sparks discussion: Should your content focus on creating desire-driven content or addressing problems – problem-driven content? The answer isn’t as simple as choosing one over the other. If you’ve ever sat down to write marketing content, you’ve probably wrestled with…
The best way to turn visitors into clients on your service-based website
Get your message right if you want your website to turn visitors into clients It is incredibly frustrating to own a website that doesn’t turn your visitors into clients. As a female-led business, what you really want is a website that helps with conversion – attracting potential clients that navigate through your page so they take…
The difference between a content writer and a copywriter and the impact on your sales
A content writer vs a copywriter – Do you know the difference? Unless you are in the marketing industry you may not realize there is a difference between a content writer and a copywriter. I’m going to dive in so you can make an educated decision next time you are looking for someone to help…
How much does a website cost?
10/10 times this is the question I’m asked about websites. Often clients are looking for a single answer, but of course, answers can vary. In this post, we’ll identify the factors to consider that directly affect website costs. 1. Let’s put this into perspective. If you wanted to build a house, would you approach a contractor…
5 Signs you may need a brand refresh
There are red flags to look for when questioning your current visible brand. If you are constantly making excuses for why your website is visually outdated and if your social doesn’t match the messaging and visuals of other media, you most likely need a refresh.
