The difference between a content writer and a copywriter and the impact on your sales

A content writer vs a copywriter – Do you know the difference?

 

WHY PEOPLE BUY: You need to give a reason for someone to buy something. If you are waiting for that person or business to simply buy your product or service “just cause”, you’ll be waiting a long time.

Here’s a question? Are you writing your own sales copy?

  • Copy on your website
  • Copy for your FB ads
  • Copy for your Google Ads

Or did you hire someone to write it for you?  Has it kinda  flopped? Meaning you are ‘t getting leads, no one is sending you emails and your phone isn’t ringing? It could simply be a small tweak in your message on your website , or your offers are vague, your imagery doesn’t match your content and overall whatever you are saying is just not resonating with the people you want to serve.

You see, a content writer is a great writer. They are great at educating and  entertaining their/your readers.

They can help you with blogs, newsletters, ebooks, articles, etc

Writing for social media is definitely up for debate.  Not all your posts are about selling. They are social platforms that work best if you are social and not always pitching your thing.  They should be about creating awareness, displaying your expertise through conversational content, educating your readers , giving them some entertainment value, because we all love to laugh and it makes us human and relatable. But do you have a plan  to persuade people to buy from you because you are potentially the solution they’ve been looking for? The guide they are so desperately seeking.

Here’s the thing I need you to know:

Not all content writers understand the reason people buy, they may not understand your market and unless you’ve told them, they don’t know the gap in the market you are addressing. ( You need to know what gap you fill, especially  if you are in a competitive environment )

Don’t hire a content writer if you want to promote something. You need a copywriter.

A copywriter’s purpose is to lead your reader to your product or service – they persuade (in a non sleazy way of course). I want you to Google this, at the end of this post.

This is absolutely essential for website copy and any and all promotional marketing you put out there.

Even when you are in awareness mode of your marketing,  that part where you are putting yourself out their so people learn you exist and what you do for people, your end goal is still to make money. It is essential to understand what makes people buy.

Having the right person understand the intent with your content will certainly impact your sales opportunities.

 

 

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Nicole Gallant

I help my clients effectively communicate their brand message by aligning the solution you solve to your ideal client. We get you selling more through content rich websites , clear offers and clear social media plans to keep a steady stream of clients flowing into your business. Let’s attract your ideal client by working smarter, not harder. My passion is how to #ditchthepitch and focusing on being client centric. With over 20 years experience in this industry, buyer behaviour is kind of my jam. Learn more about me »