Why Isn’t My Website Converting?
Here’s What to Fix (and what to remove) If you’re asking yourself “Why isn’t my website bringing in leads?” or “How do I know if my message is clear?”, I’ve got some recommendations on how to fix that. See, many smart and capable business owners have great services, but sadly have underperforming websites. Not because…
How to Evaluate Your Most Profitable Offers
Why Evaluating Your Offers Matter If you’re in a service-based business, whether you’re a consultant, coach, designer, strategist, or done-for-you pro, your profitable offers are your business. The problem? Most of us rarely stop to evaluate them. We create them, price them, promote them… then chase the next shiny thing. Meanwhile, some offers make money…
Why Smart Content is Non-Negotiable
Smart content isn’t about fluff. It’s fuel. It’s the difference between a brand that gets ignored… and one that converts quietly, consistently, and confidently. Most content strategies fail because they’re built on guesswork, not grounded research or buyer psychology. Instead, they’re driven by assumptions, opinions, or what the author thinks their audience wants.They’re based on…
How strategic market positioning increases lead conversion
The Real Reason Your Marketing Isn’t Working You post consistently, tweak your offers, and even invest in ads, but the leads trickle in, and conversions remain frustratingly low. Sound familiar? The truth is, that most marketing efforts fail not because of poor execution but because of poor strategic market positioning. If your messaging doesn’t immediately…
How to master pricing and pipelines for female entrepreneurs
Pricing & Pipelines are essential for business growth Pricing and pipelines are essential for business growth. As a female entrepreneur, who has the responsibility to grow the business, it’s fair to say that attracting quality clients consistently is on your mind and playing on an auto loop. And, understanding how to price your services effectively…
5 Insider sales secrets you might not know
Sales isn’t something you can master in an hour. Yet, so many entrepreneurs seek those insider sales secrets to help them skip ahead and make more money faster. Sure, you’ll find some great insights and helpful tips on Google and social media. Do they feel like insider secrets you’ve never heard before or does your…
Want to find new clients? Stop perfecting your pitch
As an entrepreneur. finding and attracting clients is typically on the daily to-do list. As a small business owner and part of your marketing, you’ve been told to perfect your pitch so when you’re networking, or presented with an opportunity to talk about your business, you’ll be ready. The problem is most entrepreneurs who are…
Five Reasons Email Is Your Secret Marketing Weapon
Email marketing, if done right, is your secret marketing weapon. As small business owners, we want to make the most of every marketing opportunity. So why do so many business owners brush it aside? I’m guessing it’s a combo of things. Time is one. What to write is second. Even if you know it’s the…
7 Ways to test your product or service in the market to avoid failure
All too often I see entrepreneurs get excited when products and services are still in the “ideas” phase. Basically, these are concepts and brainstormed ideas that have yet to be created. At this point, the resounding belief is that customers are going to love this new product or new service offer and the money will roll…
4 Ways to attract clients from your network
As a coach or consultant, attracting clients from your network starts by building confidence in what you deliver. Have you found yourself scratching your head trying to figure out how to attract more referrals/clients from your network? The female founders I work with do. So, you’re not alone. Small business owners, coaches, consultants and those…
