The Scratching Post

Strategic insights and real-world examples that help you fix what’s actually costing you leads and sales.

How do you know your marketing message is working?

By Nicole Gallant / March 17, 2022

As female founders, it’s our job to communicate our brand and story in a way that is heard and truly understood by our target audience.

Connection and consent are key in making your sales pitch heard

By Nicole Gallant / February 10, 2022

Beliefs and behaviours of consumers play an integral role in why people buy It is possible you may have already received that message in your email on in your LinkedIn direct message that is asking you to buy a product or invest in a service you are not familiar with. What did you do with…