Why Isn’t My Website Converting?
Here’s What to Fix (and what to remove) If you’re asking yourself “Why isn’t my website bringing in leads?” or “How do I know if my message is clear?”, I’ve got some recommendations on how to fix that. See, many smart and capable business owners have great services, but sadly have underperforming websites. Not because…
How to Evaluate Your Most Profitable Offers
Why Evaluating Your Offers Matter If you’re in a service-based business, whether you’re a consultant, coach, designer, strategist, or done-for-you pro, your profitable offers are your business. The problem? Most of us rarely stop to evaluate them. We create them, price them, promote them… then chase the next shiny thing. Meanwhile, some offers make money…
Why Smart Content is Non-Negotiable
Smart content isn’t about fluff. It’s fuel. It’s the difference between a brand that gets ignored… and one that converts quietly, consistently, and confidently. Most content strategies fail because they’re built on guesswork, not grounded research or buyer psychology. Instead, they’re driven by assumptions, opinions, or what the author thinks their audience wants.They’re based on…
How to master pricing and pipelines for female entrepreneurs
Pricing & Pipelines are essential for business growth Pricing and pipelines are essential for business growth. As a female entrepreneur, who has the responsibility to grow the business, it’s fair to say that attracting quality clients consistently is on your mind and playing on an auto loop. And, understanding how to price your services effectively…
Accelerate your success by identifying your niche
Female entrepreneurs, business coaches and service providers, we often find ourselves struggling to stand out in the crowded marketplace. Which is why I wanted to bring a few things to your attention in order to help you identify and articulate your ideal niche, so you can accelerate your success and reach your milestones sooner, rather…
Want to find new clients? Stop perfecting your pitch
As an entrepreneur. finding and attracting clients is typically on the daily to-do list. As a small business owner and part of your marketing, you’ve been told to perfect your pitch so when you’re networking, or presented with an opportunity to talk about your business, you’ll be ready. The problem is most entrepreneurs who are…
Conversational Selling: Why you should stop pitching and start a conversation
Let’s face it – you recognize a sales pitch when you hear one. The overly constructed content and rehearsed delivery make the hidden agenda plain as day. You and your clients can smell it a mile away. Your pain points may be articulated in the infomercial-esque dialogue. However, being pitched at without any interaction around…
7 Ways to test your product or service in the market to avoid failure
All too often I see entrepreneurs get excited when products and services are still in the “ideas” phase. Basically, these are concepts and brainstormed ideas that have yet to be created. At this point, the resounding belief is that customers are going to love this new product or new service offer and the money will roll…
4 Ways to attract clients from your network
As a coach or consultant, attracting clients from your network starts by building confidence in what you deliver. Have you found yourself scratching your head trying to figure out how to attract more referrals/clients from your network? The female founders I work with do. So, you’re not alone. Small business owners, coaches, consultants and those…
The best way to turn visitors into clients on your service-based website
Get your message right if you want your website to turn visitors into clients It is incredibly frustrating to own a website that doesn’t turn your visitors into clients. As a female-led business, what you really want is a website that helps with conversion – attracting potential clients that navigate through your page so they take…
