The Scratching Post

Strategic insights and real-world examples that help you fix what’s actually costing you leads and sales.

What is StoryBrand and how does it benefit your service-based business?

By Nicole Gallant / April 20, 2022

StoryBrand is a framework that helps you create clear brand messaging that resonates with your target audience. Your potential clients are bombarded with information every single day. And it’s happening to such a degree that they simply are tuning out to a lot of it to avoid overwhelm. You want to get their attention. The…

Connection and consent are key in making your sales pitch heard

By Nicole Gallant / February 10, 2022

Beliefs and behaviours of consumers play an integral role in why people buy It is possible you may have already received that message in your email on in your LinkedIn direct message that is asking you to buy a product or invest in a service you are not familiar with. What did you do with…