The Scratching Post

Strategic insights and real-world examples that help you fix what’s actually costing you leads and sales.

What is StoryBrand and how does it benefit your service-based business?

By Nicole Gallant / April 20, 2022

StoryBrand is a framework that helps you create clear brand messaging that resonates with your target audience. Your potential clients are bombarded with information every single day. And it’s happening to such a degree that they simply are tuning out to a lot of it to avoid overwhelm. You want to get their attention. The…

How do you know your marketing message is working?

By Nicole Gallant / March 17, 2022

As female founders, it’s our job to communicate our brand and story in a way that is heard and truly understood by our target audience.

3 Simple tips to clarify and sell your offer

By Nicole Gallant / May 17, 2021

Are you tired of feeling overwhelmed and lost in a maze of words when trying to clarify and sell your amazing offer? Well, fear not, my friend, because I’ve got three proven steps that will help you increase those sales. Be clear and specific with your offer details It pains me to see businesses with…