Are people buying what you’re selling?
In order to determine what you should be selling, you need to understand your customer. Yeah, I know. You’ve heard this a bunch of times. Ask yourself an honest question. Are people buying what you’re selling? For people to buy your product, they need to be aware of it, have a positive impression of it,…
What is the value of a marketing and sales strategist?
If you’re running a business, you’re no stranger to some absolutely instrumental pieces to success: active sales and effective marketing. Every business requires these two important pieces be in play at all times. However, it’s very common for business owners to either confuse sales and marketing for each other, or assume they are basically the…
Working with the right business
As entrepreneurs and business owners we have a lot on our plate. Looking after day to day operations and managing staff take up most of the day. Your own clients take precedence and your focus is getting things done right for your customers. As a solo-preneur you’re wearing all the hats, or least trying to. You’re…
How much does a website cost?
10/10 times this is the question I’m asked about websites. Often clients are looking for a single answer, but of course, answers can vary. In this post, we’ll identify the factors to consider that directly affect website costs. 1. Let’s put this into perspective. If you wanted to build a house, would you approach a contractor…
3 Mistakes to avoid as an entrepreneur
Being your own boss has its perks. But it also comes with a level of pressure to get the job done and wear every single hat while doing so. Secretary, IT specialists, events planner, appointment planner, follow-up master, and revenue generator …the list goes on. I remember leaving the corporate world, and it was scary.…
Marketing and sales – they need to align
Is there a difference between effective selling and sleazy selling? Heck yeah!! Have you ever attended a learning workshop where you thought you were going to learn one thing and it turned out you were getting a sales pitch on a product you don’t understand? Even worse, it’s being offered at a price that makes…
What does trust mean in your business? (part 2)
Yes, this is a loaded question. It can also be interpreted in several different ways. However, there are better ways to interpret trust than others. Based on the relationships with my clients and experience running SmartCat Marketing, here is my interpretation. Trust should mean working with someone who has your best interest at heart. When…
Trust and how it affects your business
What is the nature of trust? By definition, to trust is when you rely on the actions of another person. You carry a belief that they will behave honestly and sincerely. It’s easy for us to put trust into family or friends, because we have existing and strong ties with them. But when it comes…
The importance of identifying who your customer is
It’s safe to say that not much happens unless we have a customer. They make up the foundation of what we create, how we present it, how we market, and how we interact with the world. Heck, our customer even dictates if what we’re offering even fits into the world we’re interacting with. As businesses,…
