The Scratching Post

Stories, insights and tips about marketing, sales and networking, with a little added wit and sass.

3 Simple tips to clarify and sell your offer

By Nicole Gallant / May 17, 2021

Are you tired of feeling overwhelmed and lost in a maze of words when trying to clarify and sell your amazing offer? Well, fear not, my friend, because I’ve got three proven steps that will help you increase those sales. Be clear and specific with your offer details It pains me to see businesses with…

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Are you reaching your business milestones?

By Nicole Gallant / March 16, 2021

When most people start a business, they also set business goals. After a period of time, it’s important to sit down and determine if you’re reaching those milestones to figure out if what you’re doing is working. So, what happens if that time comes and you discover you’re not hitting those milestones? This is where…

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A gift with a pretty red bow

5 things your clients want to know

By Nicole Gallant / October 6, 2020

Ever leave a (virtual) meeting and wonder why you have the strangest feeling that the person you were talking with isn’t as excited as you?  They didn’t jump in to your offer right away because they needed to think about it? But they know, like and trust you. So what’s the problem? They had unanswered…

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Aligning your message to achieve results

By Nicole Gallant / June 22, 2020

Aligning my harmony A self-reflection story of taking my own medicine and aligning my values, beliefs, and skills in harmony in order to help YOU experience the same epiphany and achieve the high-level results you’ve been craving. March 15, 2020 was the beginning, not the end, looking back now. Ever find yourself scratching your head…

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Marketing your business online

Marketing your business during a pandemic

By Nicole Gallant / April 13, 2020

Are you open for business? If your answer is “yes”, then read on. You most likely have read a thing or two about how to market, and should you market, your business during Covid-19. In the spirit of attempting to give you different information (which isn’t easy because there’s a flood of information out there), I first…

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Coffee meetings

4 Essential factors for better coffee meetings

By Nicole Gallant / March 7, 2020

Can coffee meetings be authentic if there’s an agenda? The simple answer is “yes”, if the agenda is beneficial to both parties. Many entrepreneurs engage in business as a transaction, whether we are networking, following up, or having sales conversations. Meeting someone for the first time may not be the opportune time to relinquish everything…

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Uncovering client needs – the modern effective salesperson

By Nicole Gallant / December 5, 2019

If there was a magic wand that would bring you the perfect client, what would that client look like? I bet this is something you’ve thought of. The reality is, there is no magic wand. There is no secret formula. There is however, proven methodologies that do help you attract clients. It’s called speaking your clients…

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Nicole at the Halifax Library

How your “Why” makes you money

By Nicole Gallant / November 7, 2019

My story starts about a year ago. I can’t remember the exact date I met Ali Breen, co-founder of Blog Jam, but I do remember getting to know her better when we were part of a ten-week advanced social media class by Anita Kirkbride in September 2018. We took a few lunches together, drove to…

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5 Tips to drive high-quality traffic to your blog

By Nicole Gallant / July 10, 2019

Blogging. You’re either doing it, have done it, or have not tried it yet. Writing blogs is about sharing yourself and your knowledge in hopes of attracting like-minded people. You most likely want to attract people who will pay for your unique knowledge, a service you offer, or a product you create. You”ll want to…

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Are people buying what you’re selling?

By Nicole Gallant / June 25, 2019

In order to determine what you should be selling, you need to understand your customer. Yeah, I know. You’ve heard this a bunch of times. Ask yourself an honest question. Are people buying what you’re selling? For people to buy your product, they need to be aware of it, have a positive impression of it,…

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