The difference between a content writer and a copywriter and the impact on your sales
A content writer vs a copywriter – Do you know the difference? Unless you are in the marketing industry you may not realize there is a difference between a content writer and a copywriter. I’m going to dive in so you can make an educated decision next time you are looking for someone to help…
6 Ways to Infuse Story into your Marketing Strategy
So, you’ve heard you need to sell using story. It sounds simple enough until it’s time to put pen to paper and you’re faced with that blank white space, waiting for your story to appear. Whether you’re new to using story to sell or have been doing it for years, everyone has writer’s block at…
3 Simple tips to clarify and sell your offer
Are you tired of feeling overwhelmed and lost in a maze of words when trying to clarify and sell your amazing offer? Well, fear not, my friend, because I’ve got three proven steps that will help you increase those sales. Be clear and specific with your offer details It pains me to see businesses with…
How To Grab Attention Through Story
If you’ve been reading up on your marketing you will have heard the term Grab Attention Through Story. Some entrepreneurs have the ability to sell through storytelling – or “story selling.” It’s an effective strategy that is not used often enough, but, when it is used, many business owners make a critical error in…
Cold calls: Are they in or out?
The cold call “Hello, is this the manager in charge of purchasing? Great, well, have I got a deal for you …” Ugh. Let me guess, when you think about sales, you immediately think about getting on the phone and calling people you don’t know and asking them to buy stuff, right? Well, yes. It…
Are you reaching your business milestones?
When most people start a business, they also set business goals. After a period of time, it’s important to sit down and determine if you’re reaching those milestones to figure out if what you’re doing is working. So, what happens if that time comes and you discover you’re not hitting those milestones? This is where…
5 Tips for networking effectively
Networking is one of the best things you can do to grow your business, but many people struggle with how to effectively get the word out about what they do at these events. It doesn’t need to be that way though; I’ve learned that networking can be effective (and, yes, even fun!) for all personality…
5 things your clients want to know
Ever leave a (virtual) meeting and wonder why you have the strangest feeling that the person you were talking with isn’t as excited as you? They didn’t jump in to your offer right away because they needed to think about it? But they know, like and trust you. So what’s the problem? They had unanswered…
Aligning your message to achieve results
Aligning my harmony A self-reflection story of taking my own medicine and aligning my values, beliefs, and skills in harmony in order to help YOU experience the same epiphany and achieve the high-level results you’ve been craving. March 15, 2020 was the beginning, not the end, looking back now. Ever find yourself scratching your head…
Marketing your business during a pandemic
Are you open for business? If your answer is “yes”, then read on. You most likely have read a thing or two about how to market, and should you market, your business during Covid-19. In the spirit of attempting to give you different information (which isn’t easy because there’s a flood of information out there), I first…
